Medical Marijuana Argumentative Essay - 2136 Words

Medical Marijuana Marijuana has been used around the world for thousands of years to treat a wide variety of ailments. Chinese emperor Shen Nung was the first to record marijuana as a medical drug in 2737 B.C. He documented the drug’s effectiveness in treating the pains associated with rheumatism and gout. The legalization of medical marijuana has long been debated within American society and Government. Marijuana was a legal source for medicines in the U.S. until the Marijuana Tax Act of 1937, which federally prohibited marijuana. Prior to the enactment of the Marijuana Tax Act, there were at least twenty-seven legal medicines that contained marijuana available in the U.S. In 1970, The Controlled Substances Act placed marijuana into a†¦show more content†¦In March 2008, then Governor Barack Obama stated in an interview with Gary Nelson of the Oregon Mail Tribune, â€Å"When it comes to medical marijuana, I have more of a practical view than anything else. My attitud e is that if its an issue of doctors prescribing medical marijuana as a treatment for glaucoma or as a cancer treatment, I think that should be appropriate because there really is no difference between that and a doctor prescribing morphine or anything else.† In a Harris Poll taken in February of 2011, 74 percent of Americans support the legalization of marijuana for medical treatment. Government organizations send the message that legalization of medical marijuana will result in increased recreational use, especially among adolescents. This claim is unfounded and sends the wrong message to the general public. Marijuana is the most widely used illicit drug in the U.S. By legalizing marijuana, even for medical reasons, the wrong message is being sent out to our nation’s youth. Currently there are more young people being treated for marijuana dependency than for all other illegal drugs, and alcohol combined. Marijuana is also a gateway drug. A study conducted by the Jou rnal of the American Medical Association found that out of 300 sets of twins, the marijuana-using twins were four times more likely than their siblings to use cocaine and crack cocaine.Show MoreRelatedArgumentative Essay On Medical Marijuana1128 Words   |  5 PagesDespite medical marijuana laws in 44 states, marijuana is still considered illegal under federal law. In the state of Wyoming any person found using or under the influences of marijuana is subject to a misdemeanor punishable by a maximum of 6 months imprisonment and a maximum fine of $750, or both. Federal marijuana laws are very serious, and the punishment for people found guilty is frequently very harsh. Federal law still considers marijuana very dangerous illegal a drug with no relationRead MoreMedical Marijuana Argumentative Essay891 Words   |  4 Pageschemicals in medical marijuana. Marijuana, when used medically, can reduce anxiety, depression, and nausea, as well as many other uses. It helps strengthen the economy. Addiction is a huge worry, but marijuana used to get people off of crack and meth, so how addictive can it really be? With medical marijuana, the skys the limit. Medical marijuana has tons of potential in the world of meds, it can get tons of money through taxes, and isn’t as addictive as people believe. Medically, marijuana has tonsRead MoreArgumentative Essay On Medical Marijuana753 Words   |  4 Pages In the United States, marijuana legalization is a highly debated topic. Marijuana has many benefits to the body and the community. It can be used medicinally or recreationally and serves a number of purposes. Marijuana has been proven to treat a number of diseases and conditions, causes a decline in deaths due to overdose from opioid pains, and serves a plethora of additional benefits. I strongly feel that sooner rather than later, marijuana should be federally legalized so that citizens can haveRead MoreArgumentative Essay On Medical Marijuana1990 Words   |  8 PagesLegalizing marijuana is one of the most controversial topics throughout the United States. The debate revolves around a multitude of ideas, beliefs, and facts associated with marijuana. Whether or not it will become legalized in every state stays a mystery, but as of right now eight states and the District of Colum bia have passed laws allowing for the personal possession and consumption of marijuana for adults. There are also twenty-nine states in addition to the District of Columbia that have aRead MoreArgumentative Essay On Medical Marijuana1167 Words   |  5 PagesWhen people hear the word marijuana, they often think of a gateway drug. Marijuana has been one of the top misunderstood â€Å"drug† there have been and will probably remain on being a misunderstood â€Å"drug†. Should marijuana be legalized? This has been a controversial question for a long time now. Marijuana should be legalized. Not only is marijuana beneficial to many people but it can even have an impact in our future. Marijuana should be legalized because it can help bring more money to the country,Read MoreArgumentative Essay On Medical Marijuana1301 Words   |  6 PagesMadison Summers Medical Marijuana   Ã‚  Ã‚   According to a survey by pubmed.gov, â€Å"92 percent said that medical marijuana alleviated symptoms of their serious medical conditions, including chronic pain, arthritis, migraine, and cancer.† 86 percent of the United States believe that Cannabis has valid medical uses, says statista.com. Definitions.com states that, â€Å"medical marijuana refers to the use of cannabis or marijuana, including constituents of cannabis, THC and other cannabinoids, as a physician-recommendedRead Morethree arguments Essay741 Words   |  3 Pagescritical argument analysis essay, focuses on three professional essays and how these authors construct their arguments using opinion and evidence. There are many different ways in which authors can construct their arguments. In the highly controversial topic of legalizing marijuana I found three very different styles of arguments in which the authors backed up their opinions with facts. In my reading of these arguments each writer had there own style. The first essay by Stephen B. Duke, CannabisRead MoreWhy Marijuana Should Be Legal960 Words   |  4 PagesA college student walking down the street on a pitch black night, has a brief encounter with a cop while smoking a joint for his post-traumatic stress disorder, and unfortunately gets arrested, even though marijuana seems to be his only temporary cure. I believe marijuana has many medical benefits, and certain people need it to live a normal, productive life. Opponents of legalizing it have argued that doing so would do more harm than good, however they turn a blind eye to scientific studies provingRead MoreArgumentive Essay1121 Words   |  5 Pagesï » ¿ Argumentative Essay Legalization of Marijuana Ashley Bassett Eng. 1301 Instructor: Pam Hesser pg.1 The recreational use of Marijuana should be legalized. According to the New York Times The social costs of the marijuana laws are vast. There were 658,000 arrests for marijuana possession in 2012, according to F.B.I. Figures compared with 256,000 for cocaine, heroin and their derivatives. Even worse, the result is racist, falling disproportionately on youngRead MoreArgumentative Essay : The Legalization Of Marijuana1293 Words   |  6 PagesArgumentative Essay: The Legalization of Marijuana in the United States Should we legalize marijuana? That is an excellent question. First, we must explore the history of Cannabis. Cannabis was introduced to the United States in the 1600’s, first encouraged by the federal government for domestic hemp production, cannabis soon became a required crop for farmers to grow. Hemp was recognized for its medical benefits and was the main fiber used in industrial textiles. Marijuana thrived until the early

Application Of A Video Card - 1009 Words

6. Connect the SATA data cable to the rear of the drive. 7. Connect the other end of the SATA cable to the proper connector on the motherboard. (Refer to the motherboard documentation for help.) 8. Connect the power cable to the rear of the drive. 9. If you are installing multiple optical drives, repeat steps 3 – 8. 10. Replace and secure cover. Section 8: Installing a Video Card. When purchasing a video card you have to make sure that the card is compatible with the motherboard in your computer. Ensure that the power supply in the computer will provide the necessary voltage to drive the card and that the PCI connector on the card matches the slot on the motherboard. 1. Ensure power is removed from the computer. 2. Remove the case cover. 3. Locate the proper PCI x16 slot. (Refer to the motherboard documentation for help.) 4. Remove the card from the anti-static packaging. 5. Align the card with the slot and firmly insert the card, use enough pressure to ensure that the locking mechanism is engaged and not damage the card. 6. If the card requires external power, connect it to the card. (Refer to the video card documentation to locate the proper connector.) 7. Replace and secure the cover. Section 9: Connecting the Monitor, Keyboard, and Mouse. When connecting the video monitor, ensure that the cable being used has the proper connectors. The common connectors are: VGA, DVI, HDMI, and S-Video. For the keyboard and mouse, older systems used a serial connector.Show MoreRelatedCMOS Essay / 1998 Words   |  4 Pagescable that connects a phone or any portable music player to a vehicle’s amplifier and speakers. VGA VGA (video graphics array) is a cable that is used to connect an analog PC monitor to a PC/laptop. DVI DVI (digital visual interface) is a cable used for video display interface. HDMI HDMI (high definition multimedia interface) is a cable that is connected to a computer monitor, video projector and digital television to better quality. Parallel A parallel cable is a series of metal wires thatRead MoreSample Letter For Your Safety1234 Words   |  5 PagesContents For your safety Get started Keys and parts Insert the SIM card Switch the phone on Lock the keys and screen Charge your phone Connect the headset Your first H-phone? Set up your phone Explore your tiles, apps, and settings Navigate inside an app Use the touch screen Transfer content to your H-PHONE Basics What’s new in this release? Get to know your phone Accounts Personalize your phone Accessibility Take a screenshotRead MoreDifferent Types Of Cloud Storage : Information And Drives1620 Words   |  7 Pagesoften used for the same purposes as the floppy disks or CDs were used. This means they are used for storage, data back-up and transfer of computer files from one computer to another one. 2GB TO 256GB SD/ MICRO SD MEMORY CARD Micro SD is a type of removable flash memory card used for storing information, data, and etc. This type is mainly used in Mobile Phones, Tablets and Cameras. 2GB TO 256GB MAGNETIC TAPE STORAGE Magnetic tape data storage is a system for storing digital information on itRead MoreName of Twenty Software and Hardware and Their Use1521 Words   |  7 Pagesof a data processing system. There are mainly two categories of software- * System software * Operating system * Utility program * Application software System software System software consists of the programs that control or maintain the operation of the computer and its devices. It serves the interference between the user, application software, and the computer’s hardware. 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The user will be using this pc for hours a day, so he/she will need a pc which is able to handle hours of gaming and being able to run the games at at least 60FPS and be able to run them at high graphical settings and be able to display these graphics in 1080x1920 resolution. The components needed

Bee Colony Algorithm For Rectangle Packing Problems Design Essay Free Essays

string(54) " length L of infinite occupied is minimized \[ 1 \] \." Packing job is considered as an NP-hard job. It is an optimisation job of happening an optimum agreement of a set of points in a larger container with the aim of minimising the spread on the packing country or maximising the container use. This sort of job occurs in different industries and is important in mechanical design and industry, transit and in the development of a good layout design of an endeavor [ 9 ] . We will write a custom essay sample on Bee Colony Algorithm For Rectangle Packing Problems Design Essay or any similar topic only for you Order Now This job has been studied and different algorithms have been applied to come up with an optimum wadding agreement. Some optimisation algorithms that were used in work outing were familial algorithm and atom drove algorithm. Furthermore, another optimisation and swarm-based algorithm called the Artificial Bee Colony ( ABC ) algorithm is presented in this paper. It is an algorithm that is based on the scrounging behavior of bees. In this survey, the research worker will utilize the Artificial Bee Colony Algorithm in happening an optimum agreement of jammed rectangles. Packing jobs consider a set of points and a bin that will keep the points which aim to pack points every bit dumbly as possible with really optimum to no spreads. Packing jobs are helpful and widely used in several Fieldss such as in fabrication and in state of affairss like make fulling up containers, lading burden, ship edifice, building and ornament layout and so on [ .. ] . Packing jobs are classified depending on the job ‘s application and aim. Some of the most of import jobs such as cutting stock, backpack and bin packing [ 4 ] are defined below. The cutting stock job is about cutting various-sized pieces out on a given stock sheets. The job can either be a trim-loss job or an mixture job. Trim-loss Problem Trim-loss job is the allotment onto stock sheets of pieces of different sizes demanded by the clients with the purpose of minimising the cost of waste. Assortment Problem The mixture job is concerned in finding the size of the pieces or points to be kept in stock of sheets such that the best choice of points is used so waste is minimized. Knapsack Problem The backpack job describes the procedure of packing the most valuable points into a fixed-sized storage such as a backpack. The job consists of points with matching weights and values and a backpack of limited capacity. The aim of the backpack job is to find which points that maximize the value should be in the backpack given that the entire weight of the points is at most of the weight of the backpack. Taken from [ 12 ] Figure.1: Illustration on the backpack job Bin Packing Bin wadding job has a aggregation of points of different sizes and a figure of bins holding the same horizontal and perpendicular dimensions. There are different sorts of bin packing such as 2D wadding, 3D wadding, additive wadding, battalion by weight and more [ 14 ] . The aim of the job is to merely pack the points into the bins minimising the figure of bins used. Taken from [ 13 ] Figure.2: Bin wadding of different forms Loading Problems Loading jobs deal with rectangular boxes that are to be packed into a rectangular palette. These jobs can be classified into maker ‘s and distributer ‘s burden jobs [ 4 ] . Manufacturer ‘s and distributer ‘s burden jobs are chiefly concerned with the wadding of indistinguishable and non-identical rectangular pieces severally. The aim of lading jobs is to happen an optimum wadding form such that the figure of boxes to be placed in a certain palette or container is maximized. Taken from [ 15 ] Figure.3: Illustration on palette burden jobs for indistinguishable boxes Other Discrepancies of Packing Problems There are several sorts of packing jobs. The followers are some packing jobs that deal in â€Å" happening the maximal figure of a certain form that can be packed into a larger, possibly different form † [ 3 ] . Sphere in Cuboid – a sphere wadding job that involves in happening an optimum agreement of given a set of spherical objects with diameter vitamin D be packed into a cuboid with a size of a ten B x degree Celsius Packing Circles – are some circle packing jobs that attempt to pack a set of indistinguishable circles into a circle or another form Taken from [ 5 ] A ; [ 6 ] Figure.4: ( a ) Circles in circle, ( B ) Circles in square ( degree Celsius ) Circles in equilateral trigon and ( vitamin D ) Circles in regular hexagon Packing Squares – shows a set of indistinguishable squares packed inside a form such as the square and circle Taken from [ 5 ] A ; [ 6 ] Figure.5: ( a ) Squares in square and ( B ) Squares in circle Rectangle Packing Problems Rectangle Packing Problem Definition Rectangle wadding job is an optimisation job of apportioning a set of rectangle points into a larger rectangle, the container with the aim of minimising the packing country or the country wasted [ 8 ] . The set of rectangle points has different dimensions of width tungsten and tallness H and the entire country of the points should non transcend the country of the container width W and height H. The arrangement of the points is described by the undermentioned set of restraints [ 8 ] [ 10 ] [ 11 ] . No imbrication of rectangle points. No points must be wider or taller than the size of the container. Edges of the points must be parallel to the container ‘s border Taken from [ 7 ] Figure.6: Illustration of a authoritative rectangle wadding job process Taken from [ 1 ] Figure.7: A sample wadding of 9 rectangular points – 90o rotary motion allowed Taken from [ 1 ] Figure.8: A sample packing – fixed orientation, no rotary motion allowed Other Rectangle Packing Problems Packing Into An Open-ended Rectangle The job is described as arrangement, without overlapping, a set of rectangle points of different sizes in an open-ended rectangular container of width W. A rotary motion of 90A ° is allowed every bit long as no points overlap. All the rectangle points should be pack in manner that the entire length L of infinite occupied is minimized [ 1 ] . You read "Bee Colony Algorithm For Rectangle Packing Problems Design Essay" in category "Essay examples" Taken from [ 1 ] Figure.9: A possible agreement of eight points Taken from [ 1 ] Figure.10: Packing into an open-ended rectangles with three different breadths. Packing Into Rectangles of Fixed Size The thought behind this job is similar to usual bin packing jobs. It consists of rectangle points of different horizontal and perpendicular dimensions and a set of rectangular sheets of fixed length and breadth. The aim is to â€Å" happen an agreement of the pieces that minimizes the figure of sheets needed † [ 1 ] . Taken from [ 1 ] Figure.11: Packing into fixed sized rectangles Drove Intelligence Swarm intelligence is defined as â€Å" any effort to plan algorithms or distributed problem-solving devices inspired by the corporate behavior of societal insect settlements and other carnal societies † [ 19 ] . What makes drove based algorithms an interesting mechanism for work outing jobs particularly NP-complete jobs is the two cardinal constructs within, self-organisation and division of labor. Some illustrations of swarm-inspired algorithms and surveies are Particle Swarm Optimization ( PSO ) , ant settlement, bee settlement, flock of birds and more [ 19 ] . The Artificial Bee Colony Algorithm The Artificial Bee Colony ( ABC ) algorithm is a nature-inspired optimisation algorithm defined by Dervis Karaboga in 2005 [ 2 ] . Based on the scrounging behavior of bees, the purpose of the algorithm is to happen nutrient beginnings with high nectar sums and finally take the 1 with the highest sum. In the ABC algorithm, bees are grouped into employed bees, looker-on bees and lookout bees. The employed bees are the 1 that exploit and keep the information of a peculiar nutrient beginning. The information on a specific nutrient beginning is so shared by each employed bees to the looker-on bees through a shake dance. Then, nutrient choice is done by the looker-on bees. These bees determine the quality of the nutrient beginnings and acquire to take the best nutrient beginning. When a nutrient beginning of an employed bee has been abandoned, this bee becomes a lookout bee. Scout bees are responsible for researching and seeking possible nutrient beginnings around the country. The Waggle Dance Bees need to pass on with other bees in order for them to happen and garner nutrient indispensable for the endurance of their settlement. One of the most interesting and challenging mechanisms of discoursing around the carnal land peculiarly Apis melliferas is dancing. Information on a certain nutrient beginning off from their hive is passed on to other bees through a shake dance. A shake dance is performed by a lookout bee informing his hive mates the exact way and distance to the nutrient beginning. During the shake dance, the bee performs an eight-figure form dance where it foremost walks in a consecutive line while waggling his tail back and Forth. Then looping is done in jumping waies and travels the consecutive line over and over once more capable to the way and the distance being relayed. Walking in the consecutive line indicates the way and figure of shakes refers to the distance of the nutrient beginning [ 16 ] [ 17 ] . Taken from [ 16 ] Figure.12: The shake dance The Algorithm The chief stairss of the ABC algorithm from [ 19 ] consisting of the employed bees, the looker-on bees and the lookout bees is given below. Figure.13: Main stairss of ABC Pseudocode of ABC The elaborate pseudocode of the ABC algorithm shown in [ 20 ] is given below: Initialize the population of solutions Xi Measure the population cycle=1 Repeat Produce new solutions ( nutrient beginning places ) Vi in the vicinity of Xi for the employed bees. Apply Greedy Selection Calculate the chance values Pi for the solutions Xi by agencies of their fittingness values utilizing the equation Normalize Pi values into [ 0,1 ] Produce the new solutions ( new places ) Vi for the looker-ons from the solutions Xi, Apply Greedy Selection Process for the looker-ons between Xi and Vi Determine abandoned Solutions, and replace it with new randomly produced solutions Xi for the lookout Memorize the best nutrient beginning place achieved so far rhythm = cycle+1 UNTIL ( rhythm = Maximum Cycle Number ) Initially, random executable solutions ( nutrient beginnings ) are generated and evaluated. Then, the employed bees will seek for new solutions in the vicinity out of the current solutions and the greedy choice is applied. The choice of much fitter solutions is done by the looker-on bees and is dependent on the fittingness value. The nutrient beginnings that do non better after a series of loop are abandoned and the bee associated to it eventually becomes a lookout. The lookout will seek for a new nutrient beginning once more. The whole procedure continues until the expiration standard is satisfied. Neighbourhood Search Neighbourhood searching is the procedure of bring forthing better solutions from the current executable solutions. A new solution is generated utilizing the equation below: ( 1 ) where XA ­ij is the value of cell in solution XA ­i ( current solution ) which is indiscriminately picked, XA ­kj is the value of cell J in XA ­k, a random solution non equal to XA ­i, O is a random value in the scope of [ 0, 1 ] . Greedy Selection The greedy choice is responsible of doing and taking the optimum solution at each phase of the procedure. Fitness Function A fittingness map determines the quality of a nutrient beginning ( solution ) . The higher the fitness value of the equation below, the better the solution is. ( 2 ) where is the cost map Probability Function The chance map determines the chance that a peculiar nutrient beginning will be preferred by looker-on bees. The chance value is calculated utilizing the expression below: ( 3 ) where I is the current nutrient beginning and Sn is the entire figure of nutrient beginnings. Literature Review In the paper â€Å" An Improved Genetic Algorithm for the Packing of Rectangles † by Ming Le Stefan Jakobs [ 22 ] in his paper entitled â€Å" On familial algorithms for the wadding of polygons † implemented a intercrossed attack to familial algorithm. Jakobs used the bottom-left-condition to cut down the figure of possible wadding forms. The initial population is composed of width-sorted sequence of agreements based on the bottom-left regulation. A rectangular piece is moved get downing from the upper right corner of the country and moving every bit far as to the bottom so allotment is done every bit far as to the left corner of the bounding rectangle. This construct of a intercrossed familial algorithm was besides used in wadding of polygons job. Chen Zhao, et al [ 23 ] introduced the construct of Discrete Particle Swarm Optimization ( DPSO ) algorithm. In this method, a. For a elaborate treatment on the said method, see [ 23 ] . Statement of the Problem Packing jobs such as rectangle packing belongs to the category of NP-hard jobs since there is no easy manner to find the optimum solution for every instance. Finding the best manner of suiting a figure of rectangles into a larger rectangle is a clip devouring repeating undertaking and involves a really big solution infinite. The ABC algorithm, a new swarm-based methodological analysis, has been proven to be an efficient attack that solves optimisation jobs in assorted countries. Some research surveies besides show that ABC outperforms other optimisation techniques such as familial algorithm. In this survey, the ABC algorithm will be implemented to work out rectangle packing jobs. Therefore, this paper will prove the efficiency of the ABC algorithm in happening the best possible agreement of packing rectangles. Timeline The tabular array below shows the undertakings and their corresponding clip periods that I intend to set about to successfully finish this research. Undertaking No. Time Period Undertaking Description 1 Dec 13 – Dec 19, 2010 Research and reading of bing documents and published surveies sing rectangle wadding jobs and the ABC algorithm. Making of the first bill of exchange of the Thesis Proposal. 2 Dec 21, 2010 – Jan 04, 2011 Execution of the proposed algorithm. Making of the Proposed Approach portion of the thesis. 3 Jan 05, 2011 – Feb 2011 Testing and debugging. Experimentation stage. Making of the 10-page conference paper and 5-page URS paper. 4 Feb – Mar 2011 Finalizing of documents and other necessary demands 5 Mar 2011 Submission twenty-four hours How to cite Bee Colony Algorithm For Rectangle Packing Problems Design Essay, Essay examples

Advantages Of IT In Courier Business Samples †MyAssignmenthelp.com

Question: Discuss about the Advantages Of IT In Courier Business. Answer: Introduction In the present age, the impact of information and technology is vividly visible in various business operations. The IT shapes the business operations in much simpler and enhanced manner thus raising the demand for incorporation of IT in business management. In the recent times, the advent of IT in the courier companies is witnessed. Incorporation of IT in supply logistics have greatly gave the courier business a new form resulting in the much organized package deliveries and sorting as well as maintaining a healthy communication with the sender and the receiver. This report mainly highlights the advantages of IT in courier business. Role of IT in courier companies: Enhanced sorting practices Incorporation of IT in the courier industry has greatly improved the sorting process of the packages and the deliverables. Rather than the traditional methods of sorting the letters advent of technology have given rise to the semi-automatic as well as fully automatic process for the sorting of packages. This automatic sorting process have minimized human labor, improved the sorting speed and also made the system less erroneous resulting in much optimized delivery system. The manual process of package handling and sorting is replaced by barcode technology. Each of the packages is assigned with a unique security code which helps in the identification of the shipment with the help of the scanning system (Hasnan, Noordin Osman, 2014). In the present date, the barcode technology is further evolved to resulting in the much efficient automatic labeling and sorting process. The courier companies are also incorporating the RFID technology for the sorting process. Although this technology is much costlier but it provides with several advantages compared to the age long barcode technology. RFID allows the reading of the codes from distance, which in turn enhances the security and reduces the chance of human error (Xu, 2014). Delivery process and transportation The delivery process is also optimized with the incorporation of IT by the courier companies. Software related to the delivery management is utilized by number of courier companies. Utilization of such specialized software and the courier tracking software has made the delivery process much simpler and efficient at the same time. The GPS tracking system have enabled the sender and the receiver to monitor their shipments in regular basis (Lin et al. 2014). Certain innovative transportation technologies are also in progress. Innovative vehicles such as drones, electric vehicles will be utilized for transportation of the shipment in the near future. Famous courier companies such as DHL and FedEx have already adapted this innovative transportation technology (Gruber, Kihm Lenz, 2014). Conclusion In conclusion, it can be seen that the IT have greatly brought improvement in the various operations of the courier industry. Incorporation of the technology has optimized the sorting as well as delivery process of the shipments. It can be seen that the GPS based tracking applications has enabled much accurate tracking of the goods by the customers. Other than this, the technology based sorting system has made the overall shipment process much efficient. References Gruber, J., Kihm, A., Lenz, B. (2014). A new vehicle for urban freight? An ex-ante evaluation of electric cargo bikes in courier services.Research in Transportation Business Management,11, 53-62. Hasnan, N., Noordin, A., Osman, N. H. (2014). Six main innovation issues: A case of service innovation of postal and courier services in Malaysia.Journal of Technology Management and Business,1(1). Lin, C., Choy, K. L., Ho, G. T., Lam, H. Y., Pang, G. K., Chin, K. S. (2014). A decision support system for optimizing dynamic courier routing operations.Expert Systems with Applications,41(15), 6917-6933. Xu, X. (2014). IOT Technology Research in E-commerce.Information Technology Journal,13(16), 2552-2559.

10 Soft Insults in German and What They Mean

10 Soft Insults in German and What They Mean When you come to Germany and walk through the streets you might listen to some slang or curse words in the German language. They are very often used to make fun of certain aspects of someone’s behavior. Here are some of the more interesting ones that you might hear when you are an attentive listener. Warmduscher This is someone who likes to take hot showers.  In Germany, it is an often discussed myth that showering with ice-cold water is considered as masculine.  Well, somehow they had to see the bright side of a life without electricity and put it like that.  Today we just joke and say Warmduscher to people who like it comfortable or might be a little cowardly. Sitzpinkler A man who is peeing sitting on the toilet instead of standing. Real men stand when they mark their territory - and hopefully clean it afterward. Streber This is an interesting one because it describes a striver or nerd.  And as nerd† is cooler than â€Å"Streber†, we started to use â€Å"nerd† too in German when we talk about Streber. If someone is very eager or is behaving like Hermione Granger- you can call him a Streber. Angeber The â€Å"Angeber† is a poser, a show-off.  This is much stronger and you will hear it for sure when you will see an expensive car at a traffic light and the owner is playing with the pedal to impress the people in the street.   Teletubbyzurà ¼ckwinker Remember the Teletubbies? Well, this word describes someone who would wave back to the Teletubbies and this is, unless you are two years old, considered to be really wimpy. Cool grown-ups don’t do this unless they lost a bet. So if you want to use this, do not apply it to yourself and make sure the person you consider as a Teletubbyzurà ¼ckwinkler is far away so he or she would not hear you. Tee-Trinker In Germany, the country of beer drinking, drinking tea while others have a beer is uncool- sorry to the British and other tea drinkers. Of course, you are not supposed to get drunk and become an alcoholic, neither should you feel forced to have a beer- it is just this feeling of having a real â€Å"Feierabend Bier† (after-work beer) that makes drinking tea look like a weird idea for a real German. Schattenparker A word which describes someone who parks his car in the shadow because he can not stand the heat. A real man is supposed to stand any heat. Well, if you believe that- have fun during German summer in the city. Weichei Literally, a soft egg. This is simply a wimp, a coward.  This could be said in any imaginable situation. Verzà ¶gerungsgenießer This word comes from the German-dubbed movie Vanilla Sky. It describes persons who like to enjoy not everything at once but bit by bit. â€Å"Verzà ¶gerung†- means delay. Frauenversteher This is most likely a word a woman wouldnt use as an insult. Most women would probably love to be understood by a man. But men have turned this quality into a non-virtue and a lack of masculinity. Enjoy this little counterexample of a women understander by one of the better-known comedians from some time ago. If those insults above are not manly enough for you, try this Beleidigungsgenerator, which wont beat around the bush. Hopefully, this list gives you a little insight into the mindset of some Germans, which is still surprisingly macho.

Globilization of MTV essays

Globilization of MTV essays No longer do you have to be in America to watch some of your favorite MTV shows. You can now be in Asia and be in time to watch Punkd. Not only that, but even hip-hop music is receiving global attention. Western culture have been dominating globally so much that there are 6,000 Starbucks across the globe (Andrzejczyk). This type of influence characterizes the dominance of western consumer culture. Countries who are becoming more of a consumer culture have had its negative side effects. People in other countries did not ever have to pay for as much money as they did before Starbucks put local businesses bankrupt. Even local stores and markets are now in danger of going out of business now in Mexico because of Wal-Marts super store that was established. Credit card debts are continuously accumulating since it has been around in South Korea. But what about MTVs entertainment that they are providing and hip-hop music; do they pose negative effects in other countries because of t he influences of the western world? Despite the negative effects of westernization, I believe that the globalization of MTV and hip-hop music is doing more good than harm? MTV is now touching the screens all across Asia. Its arrival in 1992 has impacted Asian culture. MTV airs in several countries including Japan, Philippines, Thailand, Indonesia and many more countries in Asia. Asian countries have never had a 24-hour music channel before, so it fascinated many viewers tuning in the first time. Since then, MTV started to combine its western style of music and entertainment with local music and entertainment to capture the interest of people in their own countries. What make makes MTV so popular it that it is a global brand which thinks and acts locally (Santana). Since Asian countries interests are different, subdivision channels have been created to meet the demands of local interest. I think that is...

Manet's "Olympia" and Monet's "Les Coursework

Manet's "Olympia" and Monet's "Les Nympheas" (The Water Lilies) - Coursework Example A nude woman portrayed in his painting does not possess idealistic features of goddesses from Renaissance portraits, for instance. There is no perfect beauty in the woman lying on a couch of her Paris apartment. Moreover, this woman was recognized as a prostitute, which added an element of vulgarity to the painting. In every detail of the painting Manet was trying to unmask a perfect illusion, which portraits of nude women used to have before. 2. A spectacular painting The Water Lilies was created by Claude Monet after the death of his wife and the death of his son in the decline of his years. This painting was not just an attempt to capture the beauty of this world found in his earlier paintings but a desire to preserve a certain sense of a beautiful moment that was to pass like any other. The surface is somewhat rough and is painted with dry brush layer by layer. A fabulous color harmony makes the painting of a small pond located in Monets backyard even more beautiful than reality. Monet places a viewer in a strange position, from which neither the ground nor the horizon could be seen. The reflection of weeping willows in the water frames the painting just like trees do in classical landscape paintings, but the lack of perspective to the horizon defies classical standards of landscape painting aesthetics. Monet managed to convey the infinity of depth of the water combined with the infinite sky and saturated clouds refle cted in the pond, which altogether give us a sense of permanence and transcendence at the same

Ecotourism Essay Example | Topics and Well Written Essays - 1500 words

Ecotourism - Essay Example The World Tourism Organization (WTO) (n.d., p.4) defines ecotourism as a form of tourism having the characteristic of a â€Å"nature-based form of tourism† that attracts travellers who are seeking to visit natural spots, especially those that have preserved their â€Å"traditional cultures and natural sceneries.† Other characteristics of ecotourism are the following: (i) â€Å"contains educational and interpretation features; (ii) organised for small, locally-owned businesses and foreign operators that organised ecotourism tourism tours for small groups; (iii) lessens the negative effect on the natural and socio-cultural environment† (WTO, n.d., p.4). Ecotourism opens vast opportunities to local areas and small-sized companies, which eventually improves the status of living (WTO, n.d., p.5). It also encourages the local communities and tourists on paying attention to environmental preservation, especially nowadays in which the impact of environmental destruction is highly apparent (p.5). Argument: Ecotourism as a Minor Market Segment Ecotourism has found a competent position in a niche market within the tourism industry where it is being run by certain market forces and policies (Wood, 2002, p.10). In the market, ecotourism is usually being promoted as nature tourism (p.10). Nevertheless, this small, but gradually growing market segment is being developed to become a key driver of growth in the tourism industry.... In the market, ecotourism is usually being promoted as nature tourism (p.10). Nevertheless, this small, but gradually growing market segment is being developed to become a key driver of growth in the tourism industry. Still, there is a growing concern over the social and environmental policies and programs that nations implement to support ecotourism. Some nations are determined to enforce socio-environmental policies and programs for the improvement of ecotourism, but other nations are not that stern to implement such programs and policies (Wood, 2002, p.10). As a consequence, there is a variation with regard to how nations interpret ecotourism, and why it is deemed a major or minor sector of the tourism market in different nations. Ecotourism is under nature tourism, but it is as well connected to rural and cultural tourism. Most often, ecotourism is categorised as a small-scale tourism, since it caters only a limited number of tourists with them, seeking for the services of small tour groups and hotels; these hotels are those that have no more than 100 beds usually owned by small and medium-sized companies (Wood, 2002, p.11). Ecotourism is a market segment that focuses on the accommodation of small groups, hence, guiding them to natural areas in a way that is educational enough for them to realise the value of the place (p.11). Ecotourism in the UK There is not much of information with regard to the sector of ecotourism in the UK. Most of the time, the information is more on the tourism industry as a whole and not on ecotourism as a major part of the industry. Nevertheless, it has been stated that ecotourism comprised 20% of the entire tourism market (Hodgson, 2012). With this

Philosophy paper Essay Example | Topics and Well Written Essays - 2000 words

Philosophy paper - Essay Example Their affiliation determines who they like and don't like. If Euthyphro says "What is dear to the gods is pious, what is not is impious" then it would be proven illogical in Socrates' counter argument that Athena and Ares consider the same group of people both pious and impious. These qualities should be universal but they are not. This is the principle of Euthyphro's Dilemma.(Round 3) The gods can agree and be universal in their choices. Definition Round 3 : "the pious is what all gods love.. and what all the gods hate, is the impious†¦" Socrates gives strenuous opposition because the answer is not straight forward. "Is the pious being loved by the gods because it is pious, or is it pious because it is being loved by the gods?" Euthyphro agrees that it cannot be answered universally. The gods love some things because they are pious or good. This shows that that the god- loved and pious have to be different. The idea of right and wrong have to have an intrinsic anchor. Socrates goes ahead an explains cause and effect. Euthyphro's arguments cannot only be based on the same laws of the physical universe. He based his laws of piety on the same laws of the physical universe. The laws of piety are not rules and regulations which can been governed by gods or bodies of government. The best answer accepted by both Socrates and Euthyphro is to question one because the pious can be immaterial grammatically as it can be a person or an animal. The moment gods like it the "thing becomes pious. The Euthyphro Dilemma is presented by Socrates as showing that pious cannot be grammatically defined as it was done in ancient Greek. 2)If the Universe is like a watch the universe represents a complex organism of parts which function together . Paley never develops the analogy but compares the universe to a rock in the woods and a watch. He uses this comparison to develop his version of the Design argument which is later refuted by Hume's counter arguments. He knows that a rock would not be easily accepted as having a Designer as a creator. Using the watch as an analogy to the comparison to the world assumes that there is a designer to the universe who must be God. Functionality assumes a designer which assumes the existence of God. The watch analogy shows the complexity of natural order and thus an existence of a creator. The natural events in life cannot be contributed to happenstance. Yes a watch has problems as does nature. A watch has a maker though you don't see him. You cannot see the inner workings of the watch though they exist. They have been put together as the universe was put together. They were designed before they were created. The universe functions because of the work of the presence of an omnipotent designer. Even though the watch can have problems in working properly, it was designed in its inception. A perfect example would be the climatic problems we are having in the world. The weather system was designed but it is not working as it s hould. If the watch is missing a battery or needs to be taken to a watch maker because it is no longer keeping proper time, these are two conditions we would not be able to fix because of our lack of understanding. This does not assume that there was not a designer. The casing of the watch as well as all other items in the world have structure, otherwise there would be total chaos. The watch would not be able to hold together its parts. He uses a deductive argument if noticeable things were

Liberal and Mercantilist Theories of Political Economy

Liberal and Mercantilist Theories of Political Economy Contrast liberal and mercantilist theories of international political economy and consider which approach is most apparent in the contemporary world. The following seeks to contrast liberal and mercantilist theories that have developed to describe and analyze the international political economy. Once the contrasts have been made conclusions as to which theory is the most apt or apparent in the contemporary world will be drawn. Both liberal and mercantilist theories have advantages and disadvantages when used to understand the international political economy in the present global system. Perhaps it would be more apt to describe the liberal theory as being neo-liberal as it has undergone a recent revival in popularity. It must be remembered that whether a state is most influenced by liberal or mercantilists theories that trade will never be completely free of duty and tariffs, as they are useful sources of revenue for governments. Governments also have to have relationships with other governments and non-state actors that may or may not share their worldview. Liberalism itself can be dated back to the English, American and French revolutions of the seventeenth and eighteenth centuries, when the mercantilist economic system evolved into capitalism. Liberals were originally regarded as being politically centrist or left wing in outlook but favoring little or no state intervention in the economy. In its original form liberal economic theory strongly advocated a free market approach with states not using tariffs to prevent competition from other countries and not interfering in their own internal markets (Comfort, 1993, p. 345). The basis of liberal theory was the right to gain property or capital to be used however states, businesses or individuals felt appropriate combined with freedom of action and belief (Eatwell and Wright, 2003, p. 27). In classical liberal theory the free market sets the prices for goods, currency exchanges, resources and even wages. However fluctuations within the free market can have serious political as well as econ omic consequences such as unemployment and poverty that can be made worse by international competitors. Governments have attempted to circumvent these problems by setting up welfare states, imposing strict tariff restrictions on imports or subsidizing industries and businesses. The restriction of trade and the use of tariffs are the main basis of mercantilist theory (Harvey, 1995, p. 6). Liberalism was apparently strongest in the international political economy during the 19th century as Britain dominated world trade removing barriers in its way to free trade. Liberal capitalism seemed to be unstoppable during this period. The economic elites of the less developed states were content to play a subordinate role as they were still making profits for themselves (Hobsbawm, 1975, p. 38). However, there were moves away from free trade towards a more mercantilist or restrictive trade practices most notably in Germany and United States whilst even the British started to doubt free trade. After World War One liberal theory seemed to decline in prominence within the international political economy (Hobsbawm, 1987, p. 54). It was a great paradox that liberal theory would regain some of its prominence in international political economy after 1945 just as the free market within most of the world was either tempered by welfare states or communist takeovers. The United States promoted freer trade both out of self-interest and the desire to prevent the great failings within the international political economy during the inter-war period. Through the World Bank, the International Monetary Fund and the Bretton Woods agreement the United States government ushered in an era of liberalism that is still in operation to this day. However, it was not the unrestrained free trade international political economy of the 19th century but without American aid it is doubtful if Western Europe and Japan would have recovered so well to play such key roles in the present global economy. However the World Bank and the IMF are founded on the principles of liberal theory and generally insist that all countries they loan money t o adopt those free trade policies that stem from liberalism. Governments that have to accept these loans leave their economies open to multinational companies and have to reduce spending on welfare and education (Keegan, 1992, pp.16-17). United States domination of the international political economy meant that it could promote the liberal theory of free trade even if it allowed its partners to have tariffs whilst it did not. United States share of world trade declined its share of global exports declining to 13% in the 1980s from its high point of 29% in 1953. However the American based multinational companies such as Coca-Cola and Microsoft have great influence on the global economy due to their size and profitability. Americans continue to believe that liberal theory holds the key to ensuring international prosperity and many nations either through choice or lack of autonomy pursue liberal policies as well (DuBoff, 1989.p.158). Liberal theory does not completely dominate the international political economy as tariffs were not completely removed from all countries and there was the establishment of trading blocs. Blocs such as the European Union (EU), The North American Free Trade Association (NAFTA) and Mercosaur in Latin America offer favoured trading terms to members but not always to non-members. The economic advantages offered by free trading areas act as an incentive for non members to adopt liberal policies, for instance the former communists states of central and eastern Europe. For much of the post war period there was also the apparent rival economic and political theory of communism represented by the Soviet Union and its Central and Eastern European satellites. The collapse of communism certainly made liberal concepts within international political economy more apparent in the contemporary world (Keegan, 1992, pp. 3-4). The former communist countries of Central and Eastern Europe and the Soviet U nion have all to some extent attempted the twin convergence to liberal democracy and capitalist economy. The opening up of these countries to liberal free trade led to unemployment, the closure of uncompetitive factories and inflation. Russia and its young reformers was not the only country to attempt shock therapy to cure the stagnation caused by central planning (Freeland, 1999, pp. 34-35). However, the economic and political transitions have been more successful in Poland, Hungary and the Baltic States that have since joined the EU. It could be argued that liberal theory of free trade proved attractive to reformers whilst ordinary, people wished to have higher standards of living as in the United States, Japan and Western Europe (Agh, 1998, p.3). The mercantilist theory is in effect the opposite theory to the liberal theory. Mercantilist theory equates to restrictions being placed upon free trade when governments are more prepared to intervene in the international political economy or if needs be to by pass it. Mercantilist theory and practice led to the creation (or explained it at any rate) of separate trading blocs and economic nationalism within the international political economy. Economists and historians have argued that modern capitalism developed from an earlier mercantilist period when the empires built up by the European states such as France, the Netherlands, Spain and Portugal competed for global domination and tried to restrict trade to within their own empires. Each country would try to increase its power by gaining colonies, economic influence and more consumers for its goods. Britain by virtue of its naval supremacy and earlier industrialization was able to dominate the international political economy. Where possible Britain removed mercantilist restrictions to trade, allowing workers, businesses and investments to flow more freely (Hobsbawm, 1975, pp. 36-37). However, mercantilist theory and policies remained and still remain in the international political economy. Countries such as Germany, Russia, Japan and the United States used protectionism to start up and enhance their industrialization preventing more efficient rivals from shutting it down. Japan would become the role model for importing superior foreign goods, copying them and them exporting cheaper versions. Meanwhile a renewed wave of imperialism at the end of the 19th century increased the competition for colonies and captive markets. Mercantilist theory was popular then and is attractive now because of its emphasis on national self -interest and gaining at the expense of others. However, the advantages of domestic popularity and employment protection need to be considered in relation to consequences within the international political economy. The United States is as keen to pursue free trade liberal policies as the British used to be, because they gain the most from those policies. Smaller nations on the other hand are dependent on the richer nations and might prefer to restrict trade to protect their industries and jobs but often have that choice taken away from them (Hobsbawm, 1987, p. 54). There are various ways in which mercantilist theory can be put into effect. Methods include the imposition and weighting of tariffs (more restrictive towards unfriendly nations, less restrictive for friends or allies), the restriction or complete ban of certain goods and quotas. Not only can restrictions be used to gain economic advantage they can also be used as political and economic sanctions against states that have transgressed in some way. The effectiveness of sanctions in forcing countries to change their behaviour remains largely unproved both in the past and in the contemporary international political economy. The possible exception to this is the supply of crude oil, which is so crucial to the economies of North America, Europe and Asia. This reliance upon oil gave the oil embargo of 1973-74 such damaging effects on the global economy. The further price rises following the Iranian revolution in 1979; the Gulf War of 1990-91 and more recently the invasion of Iraq demonstrate the vulnerability of the international political economy to the restriction of essential resources. However the governments of the oil producing states are normally happy to take part in free trade even if liberalism is the last thing they would support at the domestic and national level (Harvey, 1995, pp. 288-89). The inter-war period provides the best examples of the bad consequences of an imbalance between liberal and mercantilist influences on the international political economy. Tariffs were raised through out that period yet offered little but short-term advantage at the expense of international co-operation and trade. Whilst Britain and France increased their exports to their colonies and restricted imports from rivals, Italy, Japan and Germany looked at conquest as a means of economic expansion. These mercantilist measures did little to protect and in fact further harmed the international political economy following the great depression after 1929 (Brendon, 2000, p. 165). Added to the instability was the harshness of the Versailles settlement that prevented Germanys economic revival and badly effected the economic fortunes of the rest of Europe. Resentment of the settlement assisted the Nazis Party aided by economic weakness (Smith, 2003, p. 160). The events of the inter-war period are relevant to an understanding of the contemporary international political economy due to the way in which governments and organisations have tried to prevent similar events happening again. Liberalism is seen as the best means of achieving stability and prosperity just as much now as it did in the past (Smith, 2003, p. 161). After 1945 the United States government extended aid not only to its allies such as Britain and France but also defeated enemies in the form of Germany, Italy and Japan. Under the Marshall plan $17 billions of American aid boosted reconstruction in Western Europe (Central and Eastern European countries were forced to refuse by the Soviet Union) that ensured long term stability and prosperity. This is relevant to the present international political economy because it assured the predominance of liberal theory even though it did not completely eliminate mercantilist theory (Ambrose Brinkley, 1997, p. 87). The post-war economic growth of Germany and Japan (the Western part anyway) was aided by the selective use of subsidies and tariffs to promote the most effective parts of the economy rather than the least effective. Germany of course also had to set tariffs in line with its EU partners whilst Japan has not such constraints (Keegan, 1992, p.145). Countries within the international political economy have to find a balance between national self- interest and maintaining worthwhile international trading relationships. Whether guided by liberal, mercantilist or any other theory governments are often guided in their approach to the internationalist political economy by pragmatic considerations. Decisions made on pragmatic basis can later be justified in the mane of liberal or mercantilist theory. The rise of international trading blocs has generally led to a liberalization of trade within those blocs most notably within the single market and single currency of the EU (Smith, 2003, p.230). The cost of failure or the benefits of success of liberalization of trade within the international political economy are great. The General Agreement on Trade Tariffs (GATT) has often been involved in complex trade deals and tariff reductions. Failure to agree can lead to the costly maintenance or extension of trade restrictions. Reductions in t ariffs have been substantial. For instance the cuts agreed to at the Uruguay round of GATT amounted to a $744 billion reduction in tariffs across the international political economy. Such deals demonstrate the intentions of many governments to make the international political economy as liberal in nature as possible but without losing too much of their own position (Ambrose Brinkley, 1997, p. 410). Arguably the liberal theory is the most apparent within the contemporary international political economy. However this has to be considered with remaining vestiges of mercantilist theory. Liberal theory received a revival from the 1970s onwards with the emergence of neo-liberalism. Neo-liberalism became most closely associated with Margaret Thatcher in Britain and Ronald Reagan in United States being referred to as Reaganomoics and Thatcherism. They wished to turn the clock back to unrestricted free trade internationally and the free market domestically with reduced welfare states (Keegan, 1992, p.25). Ronald Reagan in fact increased public spending particularly in a renewed arms race with the Soviet Union. An unintended consequence of that policy was the collapse of the Soviet Union and the communist regimes of Central and Eastern Europe (Carroll Noble, 1988, p.433). The re-emergence of liberal democracy and capitalism in the former Soviet Union and Central and Eastern Europe stren gthened the role of liberal theory in the international political economy. This strengthening happened because of the liberal minded policies of reformers in those countries even though the transitions proved far from straight forward (Agh, 1998, pp. 2-3) Therefore within the present international political economy liberal theory is more apparent than mercantilist theory. The apparent dominance of liberal theory can be explained by the continued strength of American and other major multinational companies, and the political, economic and military might of the United States. Liberal theory is further promoted by institutions such as the IMF that influence developing states into pursuing free trade policies. Developing and former communist states such as Poland also see that adopting liberal theory can be to their political and economic advantage, especially if it allows them access to trading blocs like the European Union. Trading blocs may operate liberal theory within the confines of their members but they can display mercantilist tendencies by restricting trade with non-members. Liberal theory is also promoted by the process of globalization that makes it easier for multinationals to operate within. The increasing use of information technology allows trade to be carried out faster with less chance of governments intervening. Yet mercantilist theory is not likely to disappear from the international political economy just yet as governments are as likely to be guided by national self-interest and pragmatism as they have always been. Bibliography Agh, A. (1998) The Politics of Central Europe, Sage Publications, London. Ambrose S E Brinkley, D G (1997) Rise to Globalism American Foreign Policy Since 1938, Eighth Revised Edition, Penguin Books, New York Brendon, P (2000) The Dark Valley A Panorama of the 1930s, Jonathan Cape, London Carroll, P. N and Noble, D. W (1988) The Free and the Unfree A new history of the United States 2nd edition, Penguin Books, New York Comfort, N. (1993) Brewers Politics A Phrase and Fable Dictionary, 2nd edition, Cassell, London. DuBoff, R B (1989) Accumulation Power An Economic History of the United States, M E Sharpe Inc. New York Eatwell, R and Wright, A (2003) Contemporary Political ideologies, 2nd edition, Continuum, London Freeland, C (2000) Sale of the Century -the inside story of the Second Russian Revolution, Little Brown and Company, London Harvey, J (1995) Mastering Economics 4th edition, Macmillan, London Hobsbawm, E (1975) The Age of Capital 1848-1875, Weidenfeld Nicholson, London Hobsbawm, E (1987) The Age of Empire 1875-1914, Weidenfeld Nicholson, London Keegan, W (1992) The Spectre of Capitalism the future of the World economy after the fall of Communism. Smith, D (2003) Free Lunch -Easily Digestible Economics, Served on a plate, Profile Books, London

A Tommy Hilfiger Advertisement that Insults America Essay -- Advertise

A Tommy Hilfiger Advertisement that Insults America There are a lot different types of sitcoms, and other types of advertising out there in this day in age. The one ad that fell upon my eyes, and pulled me enough its way to persuade me to write a paper on is a Tommy Hilfiger Advertisement. This advertisement is a true way to show how much advertisement has become demoralizing, and appealing to the eye. â€Å"They sell values, images, and concepts of success and worth, love, and sexuality, popularity and normalcy†. (Kilbourne, 178) Advertising has taken many different methods throughout history to attract people to its products. Advertisers use television, newspapers, magazines, and many other methods. It uses different types of color, and measures to attract people. They try to put many different objects and things with their product that actually half of the time does not even belong. The most charming ads sometimes even stick in our minds for long periods of time. That is a goal of the advertiser. To make an ad that sticks in someone’s mind. These days though, advertising has been so plagued by false advertisement. The reason I picked the ad I did is because of how much false advertisement, and deception the picture is portraying. Firstly I will describe everything in the picture. It’s an ad advertising a fragrance from Tommy Hilfiger. There is an American flag in the background. There is an American flag covered couch people are sitting on. There is a big house in the background. There are six people total in the picture. Each person is wearing all Tommy Hilfiger brand clothes. The people are a mix in between different cultures as well. Plus the people all generally look very good. Then lastly, the caption reads as â€Å"the real American fragrance†. Can you see how offensive it is already? What kind of baloney is it that they would use the American symbol in three different ways just to represent their product? The America flag represents so much to everyone in United States. It represents â€Å"freedom†. It reminds different people of many different things. It can range from memories of all the past battles brave men have fought so that this land still remains ours, or it could have many other dynamic meanings to other people. How dare this ad uses the American flag with its advertising scheme. Tommy Hilfiger has nothing to... ...m it seems like. â€Å"Style is a personal choice.† (Trimbur, 215) We should make our own choices as adults, and as teenagers. We should look pass the fancy clothes, the stereotypes, and the brand name, and buy clothes that define ourselves. That colors the character that is behind us, not the character that advertisers encourages us to be. Bibliography: 1. Reading Culture: Contexts for Critical Reading and Writing. Diana George and John Trimbur. â€Å"They sell values, images, and concepts of success and worth, love, and sexuality, popularity and normalcy†. (Kilbourne, 178) 2. Reading Culture: Contexts for Critical Reading and Writing. Diana George and John Trimbur. â€Å"Media images are so persuasive, they can easily become prototypes of style, class, or even profession.† (Brownmiller, 209) 3. Reading Culture: Contexts for Critical Reading and Writing. Diana George and John Trimbur. They are each generally exposed to over 2,000 ads a day as Kilbourne states. (Kilbourne, 178) 4. Reading Culture: Contexts for Critical Reading and Writing. Diana George and John Trimbur. â€Å"Style is a personal choice.† (Trimbur, 215)

Buying a Car Essay

My generation ( Gen Y) are known as the global generation, culturally diverse; we have mobile careers , we are travellers and basically we don’t like being tied down to long term commitments. So I am not overly excited at the prospects of buying a car. They cost a lot, I could use that money to pay off my HECS debt or go overseas with this money. Besides anything else, it’s dangerous being on the road, according to statistics young people are far more likely to be involved in a road crash than any other age group on the road and besides, public transport allows me to use my ‘i’ stuff and keep connected with my friends and family rather than spending hours on the road concentrating trying to avoid crashing. So, do I really want a car? Introduction Buying a new car has legal and fiscal consequences. Without a full understanding of your rights and responsibilities you could leave yourself open to costly legal battles, fines or end up with a poor credit rating that would have consequences for many years to come. Purchasing a new car requires research, consideration and an understanding of your rights and responsibilities under the law before any contracts are signed or any vehicles purchased. The legal and fiscal responsibilities include loan repayments, registration, insurance, running cost and awareness of your consumer rights. I will be discussing responsibilities as a responsible consumer and inform you of your consumer rights in relation to purchasing a vehicle. Body The guidelines for this research are to following, a budget of $35,000 and then select either a new, 2013, KIA hatchback at $15400 or a used, 2009, Mazda 3 at $12000. The two financial institutions that I chose from were the ANZ bank and the Nation Australia Bank, known as NAB. From this I had to purchase a vehicle as well as making sure I had enough money to maintain the car as well, according to my needs. Loans for cars are obtained from financial institutions such as banks and building societies. The loan for the purchase and running costs of the car was financed by the ANZ bank rather than the NAB. Both are reputable institutions, however the cheaper rate in combination with investments I already had with the bank made it the better choice . The repayments were compared with NAB with a rate of 13.76% which was more expensive when compared with ANZ’s 12.99%. The loan with ANZ worked out at repayments of $ 186.12 per week which would total at $9678.24 per year. The loan taken out is a personal loan for $35,000 not a specific car loan. A secured car loan would have been cheaper as the institution would have the car as security. However I wanted more than the cost of the car so the extra needed to be a personal. Registration of a car is a legal requirement for the vehicle to be on the road, with dire consequences if this registration is not maintained. The registration allows for common safety standards to be enforced and provides an efficient system to prevent the re-registration of stolen or unroadworthy vehicles . A car must legally be registered to drive on roads and can be registered for 6 or 12 months. The cost for both cars was $173.80 for six months with a yearly cost of $347.60. Cars are registered at the Department of Main Roads customer service section. The following steps are needed to complete registration, a road worthy or safety certificate, a completed registration application form, a compulsory third party certificate if not included in registration, old registration papers, evidence of a vehicles garage address, evidence of an individual’s identification and a means of paying registration fees. There are two main types of insurances for cars. One is compulsory and the other optional. The compulsory insurance is called compulsory third party insurance and is collected as part of your vehicle registration in Queensland. It indemnifies vehicle owners and drivers who are legally liable for personal injury to any other party in a crash, however the coast of the third part vehicle are not covered. Comprehensive insurance, covers you and your property in the case of a crash. You can get third party property car insurance, however this does not cover damage to your own vehicle so I decided not to explore the option any further. Two insurance companies were researched, AAMI and RACQ. AAMI ‘s new car insurance calculated to $412.60 per year. This was compared with RACQ, which came to$ 617.20 per year. Insurance can be paid online which is cheaper, or at the insurance companies’ call centre. Used car comprehensive insurance was $441.98 dollars per year. AAMI was chosen as it was the cheapest insurance. It is a reputable company and the terms and conditions of the insurance policy suitable for the car’s requirements. Running costs are a fiscal responsibility that needs to be calculated into a budget when purchasing a vehicle. The following running costs have been calculated on the cars stipulated in the research guidelines. The new car running costs include fuel at $1357.20 for the year. This was calculated using an average kilometre usage of 15,080 kilometres per year. Servicing came to $ 904.80 and tyres came to $174.92 per year. Cleaning costs were included adding up to $1040 per year. The total running costs for a new car is $3477. The used car costs were similar with fuel at $1357.20, servicing at $821.86 and tyres $168.89.The costs of cleaning over a year was calculated to $1040 dollars. The total running costs for the used car for 12 months came to $3387.95, making the difference almost negligible. Consumer rights are the rights that are protected under law for every Australian. Car dealers,insurance companies and finance corporations are legally bound to comply with the terms and conditions of their deals. Consumers and companies are bound under government acts and policies to adhere to the loan, insurance terms & conditions and warranties. The new car has a warranty which ensures that the dealership should guarantee any faults that occur and are listed on the warranty. If they do not, you have the right to go to the Department Of Consumer Affairs, fill in a consumer complaint form and the department will act on your behalf. The dealership is obliged by law under the motor vehicle dealership act to guarantee a warranty. Even if the used car that does not have a warranty, The dealership must comply with what was advertised when selling the car or consumer affairs can support the complaint form. If you buy a car privately, there will be no warranty. You should invest in a Vehicle Inspection to determine the condition of the vehicle before you purchase. You should also check with the Personal Properties Securities Register (PPSR) to ensure that the seller has clear title on the vehicle and that any hire purchase or other loan agreements related to the vehicle have been paid out. If the seller does owe money on the vehicle, it could prevent you becoming the legal owner. You should also check the registration papers to ensure that the owner is the seller. If the vehicle is unlicensed you need to obtain proof that the seller has the right to sell the vehicle. Conclusion The total costs for the new car is $30577.68 with $4422.32 left over. The used car total costs come to $25018.09 with left over money of $9981.91. My budget allows for me to buy both either the used car or the new car with left over money from both. I have decided to buy the new car as it is covered with a warranty and my consumer rights will ensure I am covered if the dealer reneges on the contract. I also like the peace of mind of knowing that the car is new and reliable. I am not taking on a car that has been used with no guarantee on its reliability. So after all that; do I really want to buy a car? I have taken into account the costs and the legal responsibilities of buying a car, including my consumer rights and obligations .So, you know what; I am going to stick with public transport and where I have a lot of rights and no responsibilities, except to pay for my ticket and keep my mouth shut. Thanks for listening everyone and all the best for making smart choices when purchasing a vehicle.

Free Essays on The Tamingof The Shrew

To what extent do Katherina and Bianca conform to the ideal of women and marriage in Shakespeareà ­s time? It is curious to note the role of women in Shakespearean literature. Many critics have lambasted the female characters in his plays as two-dimensional and unrealistic portrayals of subservient women. Others have asserted that the roles of women in his plays were prominent for the time and culture that he lived in. It is only with close examination of his works that we are able to suppose his intent in creating characters that inspire so much controversy. One will see that while Shakespeare, ostensibly conforms to his contemporaneous attitudes of women, he actually circumvents them by creating resolute female characters with a strong sense of self. The Taming of the Shrew is one of Shakespeare's most famous plays, and has weathered well into our modern era with adaptations into popular films such as à «ten things I hate about youà ­. For all the praises it has garnered throughout the centuries, it is curious to note that many have considered it to be one of his most controversial in his treatment of women. The "taming" of Katherine has been contended as being excessively cruel by many writers and critics of the modern era. George Bernard Shaw himself pressed for ità ­s banning during the 19th century (Peralta). The subservience of Katherine has been labeled as barbaric, antiquated, and generally demeaning. The play centers on her and her lack of suitors. It establishes in the first act her shrewish demeanor and its repercussions on her family. It is only with the introduction of the witty Petruchio as her suitor, that one begins to see an evolution in her character. Through an elaborate charade of humiliating behavior, Petru chio humbles her and by the end of the play, she will instruct other women on the nature of being a good and dutiful wife. The women in à ¬the taming of the shrewà ® provide a clear insight into the role of... Free Essays on The Tamingof The Shrew Free Essays on The Tamingof The Shrew To what extent do Katherina and Bianca conform to the ideal of women and marriage in Shakespeareà ­s time? It is curious to note the role of women in Shakespearean literature. Many critics have lambasted the female characters in his plays as two-dimensional and unrealistic portrayals of subservient women. Others have asserted that the roles of women in his plays were prominent for the time and culture that he lived in. It is only with close examination of his works that we are able to suppose his intent in creating characters that inspire so much controversy. One will see that while Shakespeare, ostensibly conforms to his contemporaneous attitudes of women, he actually circumvents them by creating resolute female characters with a strong sense of self. The Taming of the Shrew is one of Shakespeare's most famous plays, and has weathered well into our modern era with adaptations into popular films such as à «ten things I hate about youà ­. For all the praises it has garnered throughout the centuries, it is curious to note that many have considered it to be one of his most controversial in his treatment of women. The "taming" of Katherine has been contended as being excessively cruel by many writers and critics of the modern era. George Bernard Shaw himself pressed for ità ­s banning during the 19th century (Peralta). The subservience of Katherine has been labeled as barbaric, antiquated, and generally demeaning. The play centers on her and her lack of suitors. It establishes in the first act her shrewish demeanor and its repercussions on her family. It is only with the introduction of the witty Petruchio as her suitor, that one begins to see an evolution in her character. Through an elaborate charade of humiliating behavior, Petru chio humbles her and by the end of the play, she will instruct other women on the nature of being a good and dutiful wife. The women in à ¬the taming of the shrewà ® provide a clear insight into the role of...

Second Battle of Ypres in World War I

Second Battle of Ypres in World War I The Second Battle Ypres was fought April 22 to May 25, 1915 during World War I (1914-1918) and saw the Germans conduct a limited offensive around the strategic town of Ypres in Flanders. During the course of the battle, the Germans debuted the use of poison gas on the Western Front. This new technology provided an initial advantage, but the Germans were ultimately stopped after heavy fighting. Though the Germans had not achieved a breakthrough, they succeeded in bringing Ypres within range of their artillery. Background With the German defeat at the First Battle of the Marne in September 1914 and the unraveling of the Schlieffen Plan, both sides commenced a series of flanking maneuvers in northern France and Flanders. As the two sides sought an advantage, they clashed in Picardy, Albert, and Artois. Finally reaching the coast, the Western Front became a continuous line stretching to the Swiss frontier. In October, the Germans attempted to breakthrough at the town of Ypres in Flanders. This resulted in the First Battle of Ypres which saw the Allies hold a salient around Ypres after brutal fighting. Conflicting Strategies As trench warfare continued, both sides began assessing their options for bringing the war to a successful conclusion. Overseeing German operations, Chief of the General Staff Erich von Falkenhayn preferred to focus on winning the war on the Western Front as he believed that a separate peace could be obtained with Russia. This approach clashed with General Paul von Hindenburg who wished to deliver a decisive blow in the East. Chief of the General Staff Erich von Falkenhayn. Public Domain The hero of Tannenberg, he was able to use his fame and political intrigue to influence the German leadership. As a result, the decision was made to focus on the Eastern Front in 1915.  This focus ultimately resulted in the stunningly successful Gorlice-Tarnà ³w Offensive in May. An Offensive in the West Though Germany had elected to follow an east-first approach, Falkenhayn started planning for an operation against Ypres to begin in April. Intended as a limited offensive, he sought to divert Allied attention from troop movements east, secure a more commanding position in Flanders, as well as to test a new weapon, poison gas. Though tear gas had been used against the Russians in January at Bolimov, the Second Battle of Ypres would mark the debut of lethal chlorine gas. In preparation for the assault, German troops moved 5,730 90 lb. canisters of chlorine gas to the front opposite Gravenstafel Ridge which was occupied by French 45th and 87th Divisions. These units were comprised of territorial and colonial troops from Algeria and Morocco (Map). Armies Commanders Allies General Sir Horace Smith-DorrienGeneral Herbert PlumerGeneral Henri PutzMajor General Armand de CeuninckMajor General Theophile Figeys8 divisions Germany Albrecht, Duke of Wà ¼rttemberg7 divisions The Germans Strike Around 5:00 PM on April 22, 1915, troops from Albrecht, Duke of Wà ¼rttembergs German 4th Army began releasing the gas towards the French troops at Gravenstafel. This was done by opening the gas cylinders by hand and relying on the prevailing winds to carry the gas towards the enemy.  A dangerous method of dispersal, it resulted in numerous casualties among the German forces. Drifting across the lines, the grey-green cloud struck the French 45th and 87th Divisions. Albrecht, Duke of Wà ¼rttemberg. Public Domain Unprepared for such an attack, the French troops began retreating as their comrades were blinded or collapsed from asphyxiation and damage to lung tissue. As the gas was denser than air it quickly filled low-lying areas, such as trenches, forcing the surviving French defenders into the open where they were susceptible to German fire. In short order, a gap of around 8,000 yards opened in the Allied lines as around 6,000 French soldiers died from gas-related causes. Moving forward, the Germans entered the Allied lines but their exploitation of the gap was slowed by darkness and a lack of reserves. Closing the Breach To seal the breach, the 1st Canadian Division of General Sir Horace Smith-Dorriens Second British Army was shifted to the area after dark. Forming up, elements of the division, led by the 10th Battalion, 2nd Canadian Brigade, counterattacked at Kitcheners Wood around 11:00 PM. In a brutal battle, they succeeded in reclaiming the area from the Germans, but sustained high casualties in the process. Continuing pressure on the northern part of the Ypres Salient, the Germans released a second gas attack on the morning of the 24th as part of an effort to take St. Julien (Map). The Allies Fight to Hold On Though the Canadian troops attempted to improvise protective measures such as covering their mouths and noses with water or urine-soaked handkerchiefs, they were ultimately forced to fall back though they exacted a high price from the Germans. Subsequent British counterattacks over the next two days failed to retake St. Julien and the units engaged sustained heavy losses. As fighting spread down the salient as far as Hill 60, Smith-Dorrien came to believe that only a major counter-offensive would be able to push the Germans back to their original positions.   Field Marshal Herbert Plumer. Library of Congress As such, he recommended withdrawing two miles to a new line in front of Ypres where his men could consolidate and re-form. This plan was rejected by the Commander-in-Chief of the British Expeditionary Force, Field Marshal Sir John French, who elected to sack Smith-Dorrien and replace him with the commander of V Corps, General Herbert Plumer. Assessing the situation, Plumer also recommended falling back. Following the defeat of a small counter-offensive led by General Ferdinand Foch, French directed Plumer to begin the planned retreat. New German Attacks As the withdrawal began on May 1, the Germans again attacked with gas near Hill 60. Assaulting the Allied lines, they were met by fierce resistance from the British survivors, including many from the 1st Battalion of the Dorset Regiment, and were turned back. Having consolidated their position, the Allies were again attacked by the Germans on May 8. Opening with a heavy artillery bombardment, the Germans moved against the British 27th and 28th Divisions southeast of Ypres on Frezenberg Ridge. Meeting heavy resistance, they released a gas cloud on May 10. Having endured earlier gas attacks, the British had developed new tactics such as shelling behind the cloud to strike at the advancing German infantry. In six days of bloody fighting, the Germans were only able to advance around 2,000 yards. After a pause of eleven days, the Germans resumed the battle by releasing their largest gas attack to date across a 4.5 mile section of the front. Beginning before dawn on May 24, the German assault sought to capture Bellewaarde Ridge. In two days of fighting, the British bloodied the Germans but were still forced to concede another 1,000 yards of territory. Aftermath After the effort against Bellewaarde Ridge, the Germans brought the battle to a close due to a lack of supplies and manpower. In the fighting at Second Ypres, the British suffered around 59,275 casualties, while the Germans endured 34,933. In addition, the French incurred around 10,000. Though the Germans had failed to breakthrough the Allied lines, they reduced the Ypres Salient to around three miles which allowed for the shelling of the city. In addition, they had secured much of the high ground in the area. The gas attack on the first day of the battle became one of the conflicts great missed opportunities.  Had the assault been backed with sufficient reserves, it may have broken through the Allied lines. The use of poison gas had come as a tactical surprise to the Allies who roundly condemned its use as barbaric and reprehensible. Though many neutral nations agreed with this assessment, it did not stop the Allies from developing their own gas weapons which debuted at Loos that September. The Second Battle of Ypres is also notable for being the engagement during which Lieutenant Colonel John McCrae, MD composed the famed poem In Flanders Fields.

Ecosystems and How They Work Assignment Example | Topics and Well Written Essays - 1250 words

Ecosystems and How They Work - Assignment Example Disturbances in forest influence the rate of recovery. Several studies show that the characteristics of this ecosystem influence the rate of recovery. Even though no one theory can explain all factors able to control succession, some variables appear to be more important compared to others (Wright, 2009). Introduction An ecosystem is a group of organisms living together, interacting with each other and with their surrounding (eoearth.org). It consists of two basic components namely, abiotic and biotic components. The relationship between biotic and abiotic components of an ecosystem is known as holocoenosis (Fisher al et, 2009.They are different types of ecosystem; tropical rainforest, grassland, coral reef, estuary, desert among others. Here, the forces will is on tropical rainforest. Ecosystem has four basic functions; regulatory functions, habitat functions, production functions and information functions. Tropical rainforest A tropical rainforest is an ecosystem type that occurs a pproximately within the latitudes 28 degrees north/south of the equator. Tropical rainforests ecosystem experiences a significant amount of rainfall and high average temperatures. These rainforests can be found in Australia, Asia Africa, Central America, South America, Mexico and on many of the Caribbean, Pacific, and Indian Ocean islands. The classification within the World Wildlife Fund’s biome describes tropical rainforests as a type of tropical wet forest or tropical moist broadleaf forest. They also referred to it as lowland equatorial evergreen rainforest. Generally, tropical rainforest biome consists; lowland equatorial evergreen rain forest, montane rain forest, flooded forest and moist deciduous and semi evergreen seasonal forest. An example of montane rainforest is the Sierra Nevada of California (WWF). Every ecosystem consists of biotic and abiotic factors; therefore, montane rainforest has both biotic and abiotic ecosystem. Generally, abiotic components include th e non-living, physical-chemical factors such as water, air, and soil among other basic elements and compounds of the environment. These abiotic factors are broadly classified  into three categories climatic factors, edaphic factors and inorganic substances. Climatic factors in Sierra Nevada are influenced by the Mediterranean climate of California. During the fall, spring and winter, haste in the area averages from 510 to 2,000 mm where it takes place mostly as snow over 1,800  m. Furthermore, summers are dry with low humidity; however, afternoon thunderstorms are usual, specifically during the North American Monsoon. Also, summer high temperatures average 6–32  Ã‚ °C. Moreover, the growing season takes 20 to 230 days, depending strongly on elevation (WWF). An alpine climate experienced in the highest elevations of the Sierra. Consequently, the steepness of the Sierra Escarpment and the height of the range, specifically at the southern end of the range bring forth a win d development referred as the "Sierra Rotor". In addition, this is a horizontal rotation of the atmosphere ,precisely east of the crest of the Sierras, set in movement as a result of strong westerly winds (Fisher et al, 2009). Edaphic factors in Sierra Nevada include; granite which is mostly found east of the crest and north of 37.2 °N. Apparently, most soils in the tropical rain forests are characterized by significant poor nutrients and leaching and; however there are fertile soils contained

Orientalism by Edward Said Movie Review Example | Topics and Well Written Essays - 1500 words

Orientalism by Edward Said - Movie Review Example United States, Said had the unique advantage of experiencing different perspectives on the issue of Palestine-Israel conflict as well as broader Arabian politics. His works on the subject of Middle East politics are informed by his first hand experiences at these places, as well as a careful study of preceding scholarship by Western intellectuals. The primary criticism in his book Orientalism, as also seen in the documentary, is directed toward the stereotyped vision of Arabs in Western media and academia. This phenomenon, Said notes, is not something new, for its origins could be dated back to the Napoleonic conquest of Egypt in late eighteenth century. Behind the Western stereotyping of the Orient is the underlying belief that the surveyed geographies and peoples are somewhat backward and unrefined compared to Western civilization. What is also evident is the process of homogenization, whereby the vast mosaic of Oriental culture, language, social norms and religious beliefs are bracketed and abstracted into a unified whole. According to Said, â€Å"Orientalism identifies a range of strategies by which 19th and 20th century scholars, writers and artists imposed their authority on the East. The Orient was represented as a theatrical stage affixed to Europe, a place where jaded aristocrats, earnest second sons and tyrannical explorers could discover timeless truths, or perhaps unimagined erotic delights. Stereotypes of eastern wise men and exotic harems removed the colonial world from history altogether, substituting a timeless realm. Orientals are seen not as people but as problems, subjects, races†. (Burrows, 1999, p.50) But the reality is far from such constructions, as accounts of people who live in different regions of the Orient attest to. And as Said suggests in the documentary film, this set of illusions about the Middle East is not accidental or due to scholarly oversight. Said identifies a subtle difference between the stereotyping of the

Analysis of Violence Essay Example | Topics and Well Written Essays - 500 words - 1

Analysis of Violence - Essay Example We have characters that are considered as the models who defied the violence as a means to achieve their objectives. Probably the paramount example is of Jesus Christ. Records suggest that Jesus was a pacifist and the dictionary definition of Pacifist suggest someone as opposed to the violence. There is a very famous saying associated with Jesus that if someone slaps on your right cheek, give him the left too. His teachings and methods were greatly opposed to the violence as a means to achieve the objectives. Though the political situation at that time was extremely volatile and violence would have been the most natural reaction however the same was not the case. Though evidence suggests that followers of Jesus were violent in their response to Jesus cruxification, however, Jesus himself as a prophet, as a leader and political activist. (Rational Chrastinity, 2008). The second personality which we are going to discuss is the personality of Mahatma Gandhi. Mahatma Gandhi oversaw one of the brightest freedom struggles in the World. The liberation of India from the British rule was one of the longest and bloodiest freedom struggles, however, Gandhi, by adopting the principles of HANSA, refused to adopt violence as the mean to achieve his objectives. His Sataygra or Non-Violence Movement is considered as one of the most organized political efforts of non-violence where the whole India was united in their peaceful protest against the British Occupation. (BBC, 2000). The political history of also further suggests that Gandhi, who was killed by a Hindu, stood for the rights of divided India when India was separated into two states of Pakistan and India. It was because of these reasons that he was awarded the prestigious MAN OF THE CENTURY nomination at the turn of the new century. The similarity between these two personalities is the fact they both adapted peace as the mean of achieving their objectives though at the cost of their own lives.

Abstract for Choices, Values, and Frame Essay Example for Free

Abstract for Choices, Values, and Frame Essay Reading 2.2 Kahneman,D and Tvesky, A. (1984), ‘ Choices, values, and frames’. Ameriacn Psychologist, 39 (4) Abstract This article discuss when consumers feel a certain price which is bringing the loss rather than the income, they are more sensitive to price. Consumers are feeling a certain price more cost-effective manner and the other a less cost-effective. They will accord the cognitive psychological evaluation to exhibit a completely different personal attitude and decision making. Economic decision making theory has always been that people are fundamentally rational animal. However, human beings have irrational features in many aspects. One of the most attract somebodys attention example is calling the â€Å"framing effect In this effect, the positive or negative way to make a decision has had a dramatic effect on subsequent choice. The researchers found that integration from the decision system of emotional preference were potential causes of framing effect. With the potential risk benefit choices need to pay the cognitive effort than defined benefit choice; however, determining the damaged choice and risk selection potential damage to pay cognitive effort is the same. There are two fundamental analyze principles for rational choice theory: dominance and invariance. Dominance can be defined that project A in the worst case is better than project B, project A should be accept. Invariance requires that human describe selectivity problem for the same thing that will draw the common preference. Framing effect can be divide two types: positive and negative. The positive frame shows risk-averse preference for gains. On the other hand, the negative frame shows risk- seeking preference for losses. In addition, in mental accounting, money can be attributed to the different types of account which cannot replace each other. People are always divide outcomes into different mental accountings and use decision value and experience value, in order to evaluate the results whether can be accepted. EXAMPLE To discuss the cognitive psychology effects our daily life, I will give a  example of rent or buy a house in Sydney. If we want rent a house or apartment in Sydney which have two bedrooms, a living room and 2 bathrooms, according to my experience, we need to pay 600-800 dollar each week. Most of us may not feel pressure to rent an apartment for one or two years. If we spend 20000 or 30000 as down payment which is use for purchase an apartment. I think we could be hesitating. We analyze that purchase a apartment is better than rent in order to live one or two years in some place. We are willing spend less to live although we make sure loss 600-800 each week. However, it leads to a value of experience, and this experience value effect our decision. Finally, we would rather to rent an apartment although we know it not a rational investment. Reading 8.3 Abstract This article point out that the exercise of power in the process of development and implementation of organizational information systems are very expensive and time consuming. Accordingly, the theory of ‘sociology of translation’ provides corresponding solutions for the organization. According to the theory, there are two important features in the problemastisation. Firstly, actor or group should more specific in a general problem to find a mental to solving. Secondly, actors should be defined identities in a plan that will use their skill and experience precisely. The author point out an example that senior manager enjoy the IT program and analyze it to use reducing cost as a new tool. In addition, most of the consultants believe that organizations should make clear position, future goals and behavior before implement IT strategy. Meanwhile, consultants also believed that IT system is great significance strategy for organizations lead to successful. For another example, IT consultants try them best to make sure problematisation steady. The successive problematisations build an exercise of power and prevent other alternative problematisations from getting onto the agenda of the project team. In conclusion, the author solves the problems in the information technology process in the theory of concepts. Consultants adopted the theory of  Ã¢â‚¬Ëœsociology of translation’ to solve organizations’ problem. Discuss the nature of the relationship between external management consultants and customer or user groups. The author considers the other resource management role and differential access to its knowledge and skills, such as an important exercise of power relations. Example ERP (Enterprise Resource Planning): Enterprise resource planning system is basing on information technology. The use of information technology implementation of enterprise supply chain management, in order to realize scientific management of each link in the supply chain. ERP integrates information technology and advanced management ideas become the modern enterprise mode which reflecting the era of enterprise reasonable allocation of resources. It maximizes the creation of social wealth and become the cornerstone of corporate survival. In the company, the general management mainly includes three aspects: production control (planning, manufacturing, logistics (distribution), procurement, inventory management) and financial management (accounting, financial management); three systems are integrating and the importance of human resources constitutes the primary module of ERP system. The ERP system of business each module refinement, split, forming a relatively independent software syst em and the seamless connection, so that the enterprises of different scales can be freely combined according to need and make enterprise resource optimization configuration. Reading 1.3 Abstract The author claims a general make a strategic relate to several aspects. This article points out that your teammates or colleagues making decision will affect on yourself. Namely, the title of this article: â€Å"looking up and looking around†. Firstly, â€Å"looking up† is a basic human nature in any situation. In other words, when you meet a more experience and knowledge person (such as your manager and your boss) make a strategic, and then making decision follow how he/she would act. Secondly, ‘looking around’ is one of your opinions. When you work with your teammates or colleagues, you will find out how they deal with problems and what they make decisions. Then  you will follow their opinions to deal with yourself problems. The author also points out that â€Å"decision- making paralysis† always effect on everyone no matter you are middle manage or even the top manager and CEO. When face with a problem, human minds always goes blank. They want to find a solution to solve the problem. If not, they will look for someone to take the burden. On the other hand, they will afraid to make decision in any situation because they don’t want the decision bring fail. Most of managers suffer from anxiety that colleagues will find out their incapability. There is important problem that makes a rational strategic not only managers’ duty, it also relate to company’s structure and the project. Manager always are demanded to make a decision quickly which based on information transmits from primary levels. However, the information not particularly correct that leads to some wrong decisions in that situation. Obviously, the manager who makes the wrong decision in a organization should take the bl ame and be fired. This situation always happens in many companies. The author claims that a outstanding managers should have a rational analyze and quick thinking abilities. Example In my experience, when I worked at an international land sales company, my manager receives a project to help a China company find an office. Our team receive the order which needs a 300㎠¡ work place in shanghai CBD. Firstly, we should make a research to find out whether a suitable square. Our manager makes a decision to ask some building manager which is located in shanghai CBD. Finally, we find a suitable place for the China Company. However, when we check require with the company, our assistant told us we get wrong squares that is 400 ㎠¡. So our manager has to afresh contact to the building list. Fortunately, we found a 90 ㎠¡ near the former one. Our manager decides to connect the two work place to reach 400㎠¡. We successfully completed out task on time.