Friday, November 29, 2019

10 Soft Insults in German and What They Mean

10 Soft Insults in German and What They Mean When you come to Germany and walk through the streets you might listen to some slang or curse words in the German language. They are very often used to make fun of certain aspects of someone’s behavior. Here are some of the more interesting ones that you might hear when you are an attentive listener. Warmduscher This is someone who likes to take hot showers.  In Germany, it is an often discussed myth that showering with ice-cold water is considered as masculine.  Well, somehow they had to see the bright side of a life without electricity and put it like that.  Today we just joke and say Warmduscher to people who like it comfortable or might be a little cowardly. Sitzpinkler A man who is peeing sitting on the toilet instead of standing. Real men stand when they mark their territory - and hopefully clean it afterward. Streber This is an interesting one because it describes a striver or nerd.  And as nerd† is cooler than â€Å"Streber†, we started to use â€Å"nerd† too in German when we talk about Streber. If someone is very eager or is behaving like Hermione Granger- you can call him a Streber. Angeber The â€Å"Angeber† is a poser, a show-off.  This is much stronger and you will hear it for sure when you will see an expensive car at a traffic light and the owner is playing with the pedal to impress the people in the street.   Teletubbyzurà ¼ckwinker Remember the Teletubbies? Well, this word describes someone who would wave back to the Teletubbies and this is, unless you are two years old, considered to be really wimpy. Cool grown-ups don’t do this unless they lost a bet. So if you want to use this, do not apply it to yourself and make sure the person you consider as a Teletubbyzurà ¼ckwinkler is far away so he or she would not hear you. Tee-Trinker In Germany, the country of beer drinking, drinking tea while others have a beer is uncool- sorry to the British and other tea drinkers. Of course, you are not supposed to get drunk and become an alcoholic, neither should you feel forced to have a beer- it is just this feeling of having a real â€Å"Feierabend Bier† (after-work beer) that makes drinking tea look like a weird idea for a real German. Schattenparker A word which describes someone who parks his car in the shadow because he can not stand the heat. A real man is supposed to stand any heat. Well, if you believe that- have fun during German summer in the city. Weichei Literally, a soft egg. This is simply a wimp, a coward.  This could be said in any imaginable situation. Verzà ¶gerungsgenießer This word comes from the German-dubbed movie Vanilla Sky. It describes persons who like to enjoy not everything at once but bit by bit. â€Å"Verzà ¶gerung†- means delay. Frauenversteher This is most likely a word a woman wouldnt use as an insult. Most women would probably love to be understood by a man. But men have turned this quality into a non-virtue and a lack of masculinity. Enjoy this little counterexample of a women understander by one of the better-known comedians from some time ago. If those insults above are not manly enough for you, try this Beleidigungsgenerator, which wont beat around the bush. Hopefully, this list gives you a little insight into the mindset of some Germans, which is still surprisingly macho.

Monday, November 25, 2019

Globilization of MTV essays

Globilization of MTV essays No longer do you have to be in America to watch some of your favorite MTV shows. You can now be in Asia and be in time to watch Punkd. Not only that, but even hip-hop music is receiving global attention. Western culture have been dominating globally so much that there are 6,000 Starbucks across the globe (Andrzejczyk). This type of influence characterizes the dominance of western consumer culture. Countries who are becoming more of a consumer culture have had its negative side effects. People in other countries did not ever have to pay for as much money as they did before Starbucks put local businesses bankrupt. Even local stores and markets are now in danger of going out of business now in Mexico because of Wal-Marts super store that was established. Credit card debts are continuously accumulating since it has been around in South Korea. But what about MTVs entertainment that they are providing and hip-hop music; do they pose negative effects in other countries because of t he influences of the western world? Despite the negative effects of westernization, I believe that the globalization of MTV and hip-hop music is doing more good than harm? MTV is now touching the screens all across Asia. Its arrival in 1992 has impacted Asian culture. MTV airs in several countries including Japan, Philippines, Thailand, Indonesia and many more countries in Asia. Asian countries have never had a 24-hour music channel before, so it fascinated many viewers tuning in the first time. Since then, MTV started to combine its western style of music and entertainment with local music and entertainment to capture the interest of people in their own countries. What make makes MTV so popular it that it is a global brand which thinks and acts locally (Santana). Since Asian countries interests are different, subdivision channels have been created to meet the demands of local interest. I think that is...

Thursday, November 21, 2019

Manet's "Olympia" and Monet's "Les Coursework

Manet's "Olympia" and Monet's "Les Nympheas" (The Water Lilies) - Coursework Example A nude woman portrayed in his painting does not possess idealistic features of goddesses from Renaissance portraits, for instance. There is no perfect beauty in the woman lying on a couch of her Paris apartment. Moreover, this woman was recognized as a prostitute, which added an element of vulgarity to the painting. In every detail of the painting Manet was trying to unmask a perfect illusion, which portraits of nude women used to have before. 2. A spectacular painting The Water Lilies was created by Claude Monet after the death of his wife and the death of his son in the decline of his years. This painting was not just an attempt to capture the beauty of this world found in his earlier paintings but a desire to preserve a certain sense of a beautiful moment that was to pass like any other. The surface is somewhat rough and is painted with dry brush layer by layer. A fabulous color harmony makes the painting of a small pond located in Monets backyard even more beautiful than reality. Monet places a viewer in a strange position, from which neither the ground nor the horizon could be seen. The reflection of weeping willows in the water frames the painting just like trees do in classical landscape paintings, but the lack of perspective to the horizon defies classical standards of landscape painting aesthetics. Monet managed to convey the infinity of depth of the water combined with the infinite sky and saturated clouds refle cted in the pond, which altogether give us a sense of permanence and transcendence at the same

Wednesday, November 20, 2019

Ecotourism Essay Example | Topics and Well Written Essays - 1500 words

Ecotourism - Essay Example The World Tourism Organization (WTO) (n.d., p.4) defines ecotourism as a form of tourism having the characteristic of a â€Å"nature-based form of tourism† that attracts travellers who are seeking to visit natural spots, especially those that have preserved their â€Å"traditional cultures and natural sceneries.† Other characteristics of ecotourism are the following: (i) â€Å"contains educational and interpretation features; (ii) organised for small, locally-owned businesses and foreign operators that organised ecotourism tourism tours for small groups; (iii) lessens the negative effect on the natural and socio-cultural environment† (WTO, n.d., p.4). Ecotourism opens vast opportunities to local areas and small-sized companies, which eventually improves the status of living (WTO, n.d., p.5). It also encourages the local communities and tourists on paying attention to environmental preservation, especially nowadays in which the impact of environmental destruction is highly apparent (p.5). Argument: Ecotourism as a Minor Market Segment Ecotourism has found a competent position in a niche market within the tourism industry where it is being run by certain market forces and policies (Wood, 2002, p.10). In the market, ecotourism is usually being promoted as nature tourism (p.10). Nevertheless, this small, but gradually growing market segment is being developed to become a key driver of growth in the tourism industry.... In the market, ecotourism is usually being promoted as nature tourism (p.10). Nevertheless, this small, but gradually growing market segment is being developed to become a key driver of growth in the tourism industry. Still, there is a growing concern over the social and environmental policies and programs that nations implement to support ecotourism. Some nations are determined to enforce socio-environmental policies and programs for the improvement of ecotourism, but other nations are not that stern to implement such programs and policies (Wood, 2002, p.10). As a consequence, there is a variation with regard to how nations interpret ecotourism, and why it is deemed a major or minor sector of the tourism market in different nations. Ecotourism is under nature tourism, but it is as well connected to rural and cultural tourism. Most often, ecotourism is categorised as a small-scale tourism, since it caters only a limited number of tourists with them, seeking for the services of small tour groups and hotels; these hotels are those that have no more than 100 beds usually owned by small and medium-sized companies (Wood, 2002, p.11). Ecotourism is a market segment that focuses on the accommodation of small groups, hence, guiding them to natural areas in a way that is educational enough for them to realise the value of the place (p.11). Ecotourism in the UK There is not much of information with regard to the sector of ecotourism in the UK. Most of the time, the information is more on the tourism industry as a whole and not on ecotourism as a major part of the industry. Nevertheless, it has been stated that ecotourism comprised 20% of the entire tourism market (Hodgson, 2012). With this

Monday, November 18, 2019

Philosophy paper Essay Example | Topics and Well Written Essays - 2000 words

Philosophy paper - Essay Example Their affiliation determines who they like and don't like. If Euthyphro says "What is dear to the gods is pious, what is not is impious" then it would be proven illogical in Socrates' counter argument that Athena and Ares consider the same group of people both pious and impious. These qualities should be universal but they are not. This is the principle of Euthyphro's Dilemma.(Round 3) The gods can agree and be universal in their choices. Definition Round 3 : "the pious is what all gods love.. and what all the gods hate, is the impious†¦" Socrates gives strenuous opposition because the answer is not straight forward. "Is the pious being loved by the gods because it is pious, or is it pious because it is being loved by the gods?" Euthyphro agrees that it cannot be answered universally. The gods love some things because they are pious or good. This shows that that the god- loved and pious have to be different. The idea of right and wrong have to have an intrinsic anchor. Socrates goes ahead an explains cause and effect. Euthyphro's arguments cannot only be based on the same laws of the physical universe. He based his laws of piety on the same laws of the physical universe. The laws of piety are not rules and regulations which can been governed by gods or bodies of government. The best answer accepted by both Socrates and Euthyphro is to question one because the pious can be immaterial grammatically as it can be a person or an animal. The moment gods like it the "thing becomes pious. The Euthyphro Dilemma is presented by Socrates as showing that pious cannot be grammatically defined as it was done in ancient Greek. 2)If the Universe is like a watch the universe represents a complex organism of parts which function together . Paley never develops the analogy but compares the universe to a rock in the woods and a watch. He uses this comparison to develop his version of the Design argument which is later refuted by Hume's counter arguments. He knows that a rock would not be easily accepted as having a Designer as a creator. Using the watch as an analogy to the comparison to the world assumes that there is a designer to the universe who must be God. Functionality assumes a designer which assumes the existence of God. The watch analogy shows the complexity of natural order and thus an existence of a creator. The natural events in life cannot be contributed to happenstance. Yes a watch has problems as does nature. A watch has a maker though you don't see him. You cannot see the inner workings of the watch though they exist. They have been put together as the universe was put together. They were designed before they were created. The universe functions because of the work of the presence of an omnipotent designer. Even though the watch can have problems in working properly, it was designed in its inception. A perfect example would be the climatic problems we are having in the world. The weather system was designed but it is not working as it s hould. If the watch is missing a battery or needs to be taken to a watch maker because it is no longer keeping proper time, these are two conditions we would not be able to fix because of our lack of understanding. This does not assume that there was not a designer. The casing of the watch as well as all other items in the world have structure, otherwise there would be total chaos. The watch would not be able to hold together its parts. He uses a deductive argument if noticeable things were

Saturday, November 16, 2019

Liberal and Mercantilist Theories of Political Economy

Liberal and Mercantilist Theories of Political Economy Contrast liberal and mercantilist theories of international political economy and consider which approach is most apparent in the contemporary world. The following seeks to contrast liberal and mercantilist theories that have developed to describe and analyze the international political economy. Once the contrasts have been made conclusions as to which theory is the most apt or apparent in the contemporary world will be drawn. Both liberal and mercantilist theories have advantages and disadvantages when used to understand the international political economy in the present global system. Perhaps it would be more apt to describe the liberal theory as being neo-liberal as it has undergone a recent revival in popularity. It must be remembered that whether a state is most influenced by liberal or mercantilists theories that trade will never be completely free of duty and tariffs, as they are useful sources of revenue for governments. Governments also have to have relationships with other governments and non-state actors that may or may not share their worldview. Liberalism itself can be dated back to the English, American and French revolutions of the seventeenth and eighteenth centuries, when the mercantilist economic system evolved into capitalism. Liberals were originally regarded as being politically centrist or left wing in outlook but favoring little or no state intervention in the economy. In its original form liberal economic theory strongly advocated a free market approach with states not using tariffs to prevent competition from other countries and not interfering in their own internal markets (Comfort, 1993, p. 345). The basis of liberal theory was the right to gain property or capital to be used however states, businesses or individuals felt appropriate combined with freedom of action and belief (Eatwell and Wright, 2003, p. 27). In classical liberal theory the free market sets the prices for goods, currency exchanges, resources and even wages. However fluctuations within the free market can have serious political as well as econ omic consequences such as unemployment and poverty that can be made worse by international competitors. Governments have attempted to circumvent these problems by setting up welfare states, imposing strict tariff restrictions on imports or subsidizing industries and businesses. The restriction of trade and the use of tariffs are the main basis of mercantilist theory (Harvey, 1995, p. 6). Liberalism was apparently strongest in the international political economy during the 19th century as Britain dominated world trade removing barriers in its way to free trade. Liberal capitalism seemed to be unstoppable during this period. The economic elites of the less developed states were content to play a subordinate role as they were still making profits for themselves (Hobsbawm, 1975, p. 38). However, there were moves away from free trade towards a more mercantilist or restrictive trade practices most notably in Germany and United States whilst even the British started to doubt free trade. After World War One liberal theory seemed to decline in prominence within the international political economy (Hobsbawm, 1987, p. 54). It was a great paradox that liberal theory would regain some of its prominence in international political economy after 1945 just as the free market within most of the world was either tempered by welfare states or communist takeovers. The United States promoted freer trade both out of self-interest and the desire to prevent the great failings within the international political economy during the inter-war period. Through the World Bank, the International Monetary Fund and the Bretton Woods agreement the United States government ushered in an era of liberalism that is still in operation to this day. However, it was not the unrestrained free trade international political economy of the 19th century but without American aid it is doubtful if Western Europe and Japan would have recovered so well to play such key roles in the present global economy. However the World Bank and the IMF are founded on the principles of liberal theory and generally insist that all countries they loan money t o adopt those free trade policies that stem from liberalism. Governments that have to accept these loans leave their economies open to multinational companies and have to reduce spending on welfare and education (Keegan, 1992, pp.16-17). United States domination of the international political economy meant that it could promote the liberal theory of free trade even if it allowed its partners to have tariffs whilst it did not. United States share of world trade declined its share of global exports declining to 13% in the 1980s from its high point of 29% in 1953. However the American based multinational companies such as Coca-Cola and Microsoft have great influence on the global economy due to their size and profitability. Americans continue to believe that liberal theory holds the key to ensuring international prosperity and many nations either through choice or lack of autonomy pursue liberal policies as well (DuBoff, 1989.p.158). Liberal theory does not completely dominate the international political economy as tariffs were not completely removed from all countries and there was the establishment of trading blocs. Blocs such as the European Union (EU), The North American Free Trade Association (NAFTA) and Mercosaur in Latin America offer favoured trading terms to members but not always to non-members. The economic advantages offered by free trading areas act as an incentive for non members to adopt liberal policies, for instance the former communists states of central and eastern Europe. For much of the post war period there was also the apparent rival economic and political theory of communism represented by the Soviet Union and its Central and Eastern European satellites. The collapse of communism certainly made liberal concepts within international political economy more apparent in the contemporary world (Keegan, 1992, pp. 3-4). The former communist countries of Central and Eastern Europe and the Soviet U nion have all to some extent attempted the twin convergence to liberal democracy and capitalist economy. The opening up of these countries to liberal free trade led to unemployment, the closure of uncompetitive factories and inflation. Russia and its young reformers was not the only country to attempt shock therapy to cure the stagnation caused by central planning (Freeland, 1999, pp. 34-35). However, the economic and political transitions have been more successful in Poland, Hungary and the Baltic States that have since joined the EU. It could be argued that liberal theory of free trade proved attractive to reformers whilst ordinary, people wished to have higher standards of living as in the United States, Japan and Western Europe (Agh, 1998, p.3). The mercantilist theory is in effect the opposite theory to the liberal theory. Mercantilist theory equates to restrictions being placed upon free trade when governments are more prepared to intervene in the international political economy or if needs be to by pass it. Mercantilist theory and practice led to the creation (or explained it at any rate) of separate trading blocs and economic nationalism within the international political economy. Economists and historians have argued that modern capitalism developed from an earlier mercantilist period when the empires built up by the European states such as France, the Netherlands, Spain and Portugal competed for global domination and tried to restrict trade to within their own empires. Each country would try to increase its power by gaining colonies, economic influence and more consumers for its goods. Britain by virtue of its naval supremacy and earlier industrialization was able to dominate the international political economy. Where possible Britain removed mercantilist restrictions to trade, allowing workers, businesses and investments to flow more freely (Hobsbawm, 1975, pp. 36-37). However, mercantilist theory and policies remained and still remain in the international political economy. Countries such as Germany, Russia, Japan and the United States used protectionism to start up and enhance their industrialization preventing more efficient rivals from shutting it down. Japan would become the role model for importing superior foreign goods, copying them and them exporting cheaper versions. Meanwhile a renewed wave of imperialism at the end of the 19th century increased the competition for colonies and captive markets. Mercantilist theory was popular then and is attractive now because of its emphasis on national self -interest and gaining at the expense of others. However, the advantages of domestic popularity and employment protection need to be considered in relation to consequences within the international political economy. The United States is as keen to pursue free trade liberal policies as the British used to be, because they gain the most from those policies. Smaller nations on the other hand are dependent on the richer nations and might prefer to restrict trade to protect their industries and jobs but often have that choice taken away from them (Hobsbawm, 1987, p. 54). There are various ways in which mercantilist theory can be put into effect. Methods include the imposition and weighting of tariffs (more restrictive towards unfriendly nations, less restrictive for friends or allies), the restriction or complete ban of certain goods and quotas. Not only can restrictions be used to gain economic advantage they can also be used as political and economic sanctions against states that have transgressed in some way. The effectiveness of sanctions in forcing countries to change their behaviour remains largely unproved both in the past and in the contemporary international political economy. The possible exception to this is the supply of crude oil, which is so crucial to the economies of North America, Europe and Asia. This reliance upon oil gave the oil embargo of 1973-74 such damaging effects on the global economy. The further price rises following the Iranian revolution in 1979; the Gulf War of 1990-91 and more recently the invasion of Iraq demonstrate the vulnerability of the international political economy to the restriction of essential resources. However the governments of the oil producing states are normally happy to take part in free trade even if liberalism is the last thing they would support at the domestic and national level (Harvey, 1995, pp. 288-89). The inter-war period provides the best examples of the bad consequences of an imbalance between liberal and mercantilist influences on the international political economy. Tariffs were raised through out that period yet offered little but short-term advantage at the expense of international co-operation and trade. Whilst Britain and France increased their exports to their colonies and restricted imports from rivals, Italy, Japan and Germany looked at conquest as a means of economic expansion. These mercantilist measures did little to protect and in fact further harmed the international political economy following the great depression after 1929 (Brendon, 2000, p. 165). Added to the instability was the harshness of the Versailles settlement that prevented Germanys economic revival and badly effected the economic fortunes of the rest of Europe. Resentment of the settlement assisted the Nazis Party aided by economic weakness (Smith, 2003, p. 160). The events of the inter-war period are relevant to an understanding of the contemporary international political economy due to the way in which governments and organisations have tried to prevent similar events happening again. Liberalism is seen as the best means of achieving stability and prosperity just as much now as it did in the past (Smith, 2003, p. 161). After 1945 the United States government extended aid not only to its allies such as Britain and France but also defeated enemies in the form of Germany, Italy and Japan. Under the Marshall plan $17 billions of American aid boosted reconstruction in Western Europe (Central and Eastern European countries were forced to refuse by the Soviet Union) that ensured long term stability and prosperity. This is relevant to the present international political economy because it assured the predominance of liberal theory even though it did not completely eliminate mercantilist theory (Ambrose Brinkley, 1997, p. 87). The post-war economic growth of Germany and Japan (the Western part anyway) was aided by the selective use of subsidies and tariffs to promote the most effective parts of the economy rather than the least effective. Germany of course also had to set tariffs in line with its EU partners whilst Japan has not such constraints (Keegan, 1992, p.145). Countries within the international political economy have to find a balance between national self- interest and maintaining worthwhile international trading relationships. Whether guided by liberal, mercantilist or any other theory governments are often guided in their approach to the internationalist political economy by pragmatic considerations. Decisions made on pragmatic basis can later be justified in the mane of liberal or mercantilist theory. The rise of international trading blocs has generally led to a liberalization of trade within those blocs most notably within the single market and single currency of the EU (Smith, 2003, p.230). The cost of failure or the benefits of success of liberalization of trade within the international political economy are great. The General Agreement on Trade Tariffs (GATT) has often been involved in complex trade deals and tariff reductions. Failure to agree can lead to the costly maintenance or extension of trade restrictions. Reductions in t ariffs have been substantial. For instance the cuts agreed to at the Uruguay round of GATT amounted to a $744 billion reduction in tariffs across the international political economy. Such deals demonstrate the intentions of many governments to make the international political economy as liberal in nature as possible but without losing too much of their own position (Ambrose Brinkley, 1997, p. 410). Arguably the liberal theory is the most apparent within the contemporary international political economy. However this has to be considered with remaining vestiges of mercantilist theory. Liberal theory received a revival from the 1970s onwards with the emergence of neo-liberalism. Neo-liberalism became most closely associated with Margaret Thatcher in Britain and Ronald Reagan in United States being referred to as Reaganomoics and Thatcherism. They wished to turn the clock back to unrestricted free trade internationally and the free market domestically with reduced welfare states (Keegan, 1992, p.25). Ronald Reagan in fact increased public spending particularly in a renewed arms race with the Soviet Union. An unintended consequence of that policy was the collapse of the Soviet Union and the communist regimes of Central and Eastern Europe (Carroll Noble, 1988, p.433). The re-emergence of liberal democracy and capitalism in the former Soviet Union and Central and Eastern Europe stren gthened the role of liberal theory in the international political economy. This strengthening happened because of the liberal minded policies of reformers in those countries even though the transitions proved far from straight forward (Agh, 1998, pp. 2-3) Therefore within the present international political economy liberal theory is more apparent than mercantilist theory. The apparent dominance of liberal theory can be explained by the continued strength of American and other major multinational companies, and the political, economic and military might of the United States. Liberal theory is further promoted by institutions such as the IMF that influence developing states into pursuing free trade policies. Developing and former communist states such as Poland also see that adopting liberal theory can be to their political and economic advantage, especially if it allows them access to trading blocs like the European Union. Trading blocs may operate liberal theory within the confines of their members but they can display mercantilist tendencies by restricting trade with non-members. Liberal theory is also promoted by the process of globalization that makes it easier for multinationals to operate within. The increasing use of information technology allows trade to be carried out faster with less chance of governments intervening. Yet mercantilist theory is not likely to disappear from the international political economy just yet as governments are as likely to be guided by national self-interest and pragmatism as they have always been. Bibliography Agh, A. (1998) The Politics of Central Europe, Sage Publications, London. Ambrose S E Brinkley, D G (1997) Rise to Globalism American Foreign Policy Since 1938, Eighth Revised Edition, Penguin Books, New York Brendon, P (2000) The Dark Valley A Panorama of the 1930s, Jonathan Cape, London Carroll, P. N and Noble, D. W (1988) The Free and the Unfree A new history of the United States 2nd edition, Penguin Books, New York Comfort, N. (1993) Brewers Politics A Phrase and Fable Dictionary, 2nd edition, Cassell, London. DuBoff, R B (1989) Accumulation Power An Economic History of the United States, M E Sharpe Inc. New York Eatwell, R and Wright, A (2003) Contemporary Political ideologies, 2nd edition, Continuum, London Freeland, C (2000) Sale of the Century -the inside story of the Second Russian Revolution, Little Brown and Company, London Harvey, J (1995) Mastering Economics 4th edition, Macmillan, London Hobsbawm, E (1975) The Age of Capital 1848-1875, Weidenfeld Nicholson, London Hobsbawm, E (1987) The Age of Empire 1875-1914, Weidenfeld Nicholson, London Keegan, W (1992) The Spectre of Capitalism the future of the World economy after the fall of Communism. Smith, D (2003) Free Lunch -Easily Digestible Economics, Served on a plate, Profile Books, London

Wednesday, November 13, 2019

A Tommy Hilfiger Advertisement that Insults America Essay -- Advertise

A Tommy Hilfiger Advertisement that Insults America There are a lot different types of sitcoms, and other types of advertising out there in this day in age. The one ad that fell upon my eyes, and pulled me enough its way to persuade me to write a paper on is a Tommy Hilfiger Advertisement. This advertisement is a true way to show how much advertisement has become demoralizing, and appealing to the eye. â€Å"They sell values, images, and concepts of success and worth, love, and sexuality, popularity and normalcy†. (Kilbourne, 178) Advertising has taken many different methods throughout history to attract people to its products. Advertisers use television, newspapers, magazines, and many other methods. It uses different types of color, and measures to attract people. They try to put many different objects and things with their product that actually half of the time does not even belong. The most charming ads sometimes even stick in our minds for long periods of time. That is a goal of the advertiser. To make an ad that sticks in someone’s mind. These days though, advertising has been so plagued by false advertisement. The reason I picked the ad I did is because of how much false advertisement, and deception the picture is portraying. Firstly I will describe everything in the picture. It’s an ad advertising a fragrance from Tommy Hilfiger. There is an American flag in the background. There is an American flag covered couch people are sitting on. There is a big house in the background. There are six people total in the picture. Each person is wearing all Tommy Hilfiger brand clothes. The people are a mix in between different cultures as well. Plus the people all generally look very good. Then lastly, the caption reads as â€Å"the real American fragrance†. Can you see how offensive it is already? What kind of baloney is it that they would use the American symbol in three different ways just to represent their product? The America flag represents so much to everyone in United States. It represents â€Å"freedom†. It reminds different people of many different things. It can range from memories of all the past battles brave men have fought so that this land still remains ours, or it could have many other dynamic meanings to other people. How dare this ad uses the American flag with its advertising scheme. Tommy Hilfiger has nothing to... ...m it seems like. â€Å"Style is a personal choice.† (Trimbur, 215) We should make our own choices as adults, and as teenagers. We should look pass the fancy clothes, the stereotypes, and the brand name, and buy clothes that define ourselves. That colors the character that is behind us, not the character that advertisers encourages us to be. Bibliography: 1. Reading Culture: Contexts for Critical Reading and Writing. Diana George and John Trimbur. â€Å"They sell values, images, and concepts of success and worth, love, and sexuality, popularity and normalcy†. (Kilbourne, 178) 2. Reading Culture: Contexts for Critical Reading and Writing. Diana George and John Trimbur. â€Å"Media images are so persuasive, they can easily become prototypes of style, class, or even profession.† (Brownmiller, 209) 3. Reading Culture: Contexts for Critical Reading and Writing. Diana George and John Trimbur. They are each generally exposed to over 2,000 ads a day as Kilbourne states. (Kilbourne, 178) 4. Reading Culture: Contexts for Critical Reading and Writing. Diana George and John Trimbur. â€Å"Style is a personal choice.† (Trimbur, 215)